5 Years of Social Media

hootsuite In the last 5 years social media has grown to unfathomable heights. From dorm room inventions to a multi billion dollar industry, social media has changed the way people drive political, social and economic change. OF SOCIAL YEARS MEDIA 5 years ago, HootSuite was born. Thank you to the over 8 million people worldwide who have been a part of our incredible journey so far, we look forward to the history we'll make in the next 5 years. #thanksfor5 NUMBER OF ACTIVE SOCIAL MEDIA USERS 1,730,000,000 active users worldwide. of the World's population 1/4 uses social media. NUMBER OF ACTIVE USERS PER SOCIAL NETWORK 2008 2013 f 130M 115M ЗОм 1.2B 1M 8 30OM 260M 225M O 150M O 70M O 36M SOCIAL NETWORK VALUATIONS $150,600,000,000 Total value of top networks FACEBOOK $1OOB LINKEDIN $26.6B TWITTER $24B IPO $100B f $75B $50B $25B $1B 2008 2009 2010 2011 2012 2013 SOCIAL MEDIA MILESTONES 2008 Obama Elected! First "Social Media" President Barack Obama is elected after running the most advanced social media campaign in history. Facebook Surpasses MySpace In May, for the first time ever, Facebook has more monthly unique visitors than MySpace. HootSuite Launches A team of 3 people launch the product that would become HootSuite. 2009 Twitter First on the Scene O Lke Lke News of a plane landing in the Hudson River is broadcast to the world not by a journalist, but a regular citizen on Twitter - a sign of how the world delivers and receives news is changing. Facebook Turns on "Like" Facebook creates the "Like" button, providing marketers with a new metric to prove the value of their content. HootSuite iPhone App Launches HootSuite's new iPhone App allows people to manage social media on the go. 2010 Facebook One-Ups Google Google is surpassed by Facebook as the most viewed website in the U.S. The Explosion of Visual Both Instagram and Pinterest launch their flagship products. HootSuite Goes Pro With 1 million users, HootSuite enters the freemium market offering advanced functionality for individual SMBS and Enterprise organizations. 2011 Arab Spring! Arab Spring, Occupy Wall Street For the first time in history, social media is successfully used as a vehicle for social change on the world stage Google Enters the Social Network Fray Google+ launches and introduces "circles" and "+1" into popular social media speak. HootSuite Goes Feature Crazy HootSuite adds secure profiles functionality, social media scheduling tools, announces Google + pages integration, You Tube, Flickr and Tumblr apps, and the Spanish localization of the dashboard. 2012 A New World View Astronaut Chris Hadfield tweets images from space, and Redbull captivates the world with its social media-driven Stratosphere campaign. A Billy Facebook attains the one billion user mark. Then they spend one billion dollars to buy Instagram. HootSuite Goes Global HootSuite says thanks to its 5 million users worldwide by inviting them to ride on the #hootbus 2013 23 Twitter Joins the IPO Party Twitter announces and holds a very successful IPO, seeing its share prices rise substantially on the first day. Everyone Loves a Good Video Twitter buys and unveils a new 6-second video tool called Vine. Instagram notices, and replies with ... Instagram video. Making Moves HootSuite, now with over 8 million users, attracts the biggest ever venture capital investment for a Canadian tech company (165 million) and continues its expansion into EMEA and APAC markets. hootsuite HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across networks such as Twitter, Facebook, Linkedin and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. Social Media Management Resources for number of active users and valuation per social network: http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976 http://vator.tv/news/2011-06-30-1he-briet-rise-of-myspace-and-its-long-slow-demise http://arlicles.latimes.com/2013/jan/ 14/business/la-li-In-linkedin-160-million-members-20130114 http://business.lime.com/2013/11/07/Awitter-ipo-leads-to-sky-high-24-billion-valuation/ http://mashable.com/2012/12/06/google-plus-500-million-members/ http://dealbook.nytimes.com/2012/02/01/tracking-facebooks-valuation/ http://www.web-strategist.com/blog/2010/01/19/a-colleclion-ol-social-network-stats-for-2010/ http://blogs. .com/deals/2011/01/03/twitter-facebook-a-history-of-social-media-valuations/ http://techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/ http://www.theatlantic.com/technologylarchive/2011/06/as-myspace-sells-for-35-million-a-history- http://articles.washingtonpost.com/2008-06-24/news/36839850 1_myspace-lox-interactive-media-facebook ol-the-networks-valuation/241224/ http://news.yah00.com/number-active-users-facebook-over-230449748.html All numbers are approximate. http://www.statista.com/stalistics/274400/number-of-monthly-active-twitter-users/