5 Ways to Win at Website Localization

5 Ways to Win at Website Localization .... LOCALIZATION: the translation and adaptation of content for foreign markets. A Picture is Worth a Thousand Words 1. When building trust and earning customer loyalty is the objective, images can make all the difference in the world. Adapt and Adjust 2. The style and design of a well-localized site means staying consistent with local norms so it looks and feels familiar and usable to your audience. Www 3. One Language, Two, or a Combination of Both? When done in moderation, there's absolutely nothing wrong with mixing languages on a localized website. 4. To Translate or Not to Translate Having a carefully localized slogan/tagline for your company can be an effective way to foster relationships with potential customers in new markets. 5. Down to the Last Detail When the aim is to make it look like you've developed the website in your target market, the details are incredibly important. ingenuiti