This infographic details 5 strategies that can help your Social Media Marketing and overall Online PR. The main point of the infographic is that you need to keep yourself casual and relatable. People will not be drawn to your company or brand unless they feel like it applies to them. Marketing is changing with the internet, and now that people can find a company just like yours with a click of a button it is more important than ever to woo your users. It's about being relevant, interesting, and accesible to your customers. It's about being transparent, or at least appearing transparent to the internet. If you are going to compete in todays market you have to be likable, and social media is by far the best way to achieve that goal. For more information about Social Media Marketing Strategy and Online PR go to PRMarketing.com Source: Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 53, 59—6. Retrieved from http://iranmanagers.net/wp-content/uploads/2011/04/Users-of-the-world-unite.pdf