5 tips to mastering Facebook ads

5 Tips To Mastering Facebook Ads 6699 Make Your Ads Social Let users see how many of their friends have already clicked on the ad Let them like your Facebook page through the ad with only one click • Create a landing page within Facebook, users will feel safer and Facebook will lower your CPC Target The Right Audience Narrow your searches using all likes parameters available family status connections OS is the average education age conversion rate interests of a Facebook location in-app content 58% campaign for the retail birthday topics industry Content Is King Spend time getting to know Don't sell your Give them your target audience something they need in the product too hard, Facebook is a social network, right place, at the right time be interesting not a market add value be relevant Optimize Your Ads Use close-up pictures of faces Use clear calls to action Check the Remember to image format advertise with people to people Learn And Improve Split test your ads and your Facebook landing pages Set a minimum click-through rate Monitor your campaign dallg Calculate your cost-per-fan Test your ads with a CPM model to determine the correct CPC Results Grow your Improve the ROI of your marketing campaign fan base Increase your sales Gain brand exposure Start advertising on Facebook to reach 526 million daily users with high purchasing power! sources: emarketer.com, facebook.com, webadvantage.net, allfacebook.com clicklabs