5 Tips for Creating an Explainer Video

5TIPS For Creating an Explainer Video Keep it short Produce a video that is three minutes or less. If you have a lot to share, create multiple videos. three minutes or less Dedieate the video to your target audienee You know who your ideal customers are respect their time and customize your message to meet their needs. If you are not sure what's important to your customers ask. Develop key messaqes If you were asked to share three ideas with the viewer, what would those ideas be? Share the key messages and look for every possible way to demonstrate the ideas visually.. Speak in plain lanquage hi! Everyone who views your video, from a grade schooler to a tech guru, should be able to grasp your concept. Omit all technical and industry jargon–share the script with others to ensure your message is clear... Pay attention to visuals Select speakers, scenarios and locations that will keep the viewer engaged. Demonstrate what you are offering, if possible, in various scenarios. Help the viewer to “live" the product or service by seeing it in action. Э0 Remember, a qreat video is nothing'without'viewers t explainer Promote your video via multiple channels, repeatedly. Consider every possible venue (YouTube,Vimeo, websites, social media, electronic newsletters, events, in auto signatures, etc.) to enjoy the full benefits of your explainer video. Sources: www.foundersspace.com / Thanks to Lyne Noella, WavePlay QQ INFOGRAPHICS DEVELOPED BY VIDEO EXPLAINERS wwW.VIDEOEXPLAINERS.COM / [email protected] VideoExplainers