5 steps to success in e-commerce

5 steps to success in E-commerce PERSONALIZE! Step 1 68% of users prefer to buy in shops with personalized offers! Interesting? 68% Personalization in e-shops means: O easier shopping shorter service time increase in consumer satisfaction .which results in brand loyalty! RESEARCH, CONCLUDE AND WORK! Step 2 Online analysis: show you what the clients buy mostly ... and indicate those mostly searched out What else? Analysis improves your marketing operations, which results in conversion increase! ACQUIRE LOYALTY! Step 3 What are the advantages of the loyalty program? allows you to build customer satisfaction strengthens its commitment to the brand O helps to keep the customer Why is it worth? Attracting a new client in e-trade is even five times more expensive than keeping a regular! ENCOURAGE: CROSS, UP & HIT ! Step 4 How can you do that? „cross selling" - sell complementary goods „up selling" - increase the value of the sold product the more expensive product is much better, and the price difference isn't so significant O special offer (.hit of the day/week") - mobilize the customer to quickly shopping decision Effects? Even twofold increase in the average basket value. MOBILize! Step 5 Mobile or responsive website is an additional sales channel that your clients have always with them! Conclusions? nllu The owners of e-shops, that have decided to invest in mobile, during the first month, noted even 30% more entries on the website! *on the basis of Positive Power's research Positive Power E-BUSINESS SOLUTIONS