5 Small Business Digital Marketing Strategies. Pros and Cons

Digital Marketing Strategies for Small Business PROS & CONS SEO - Search Engine Optimisation SEO includes activities designed to place your website as high as possible in the organic search engine rankings for desired keywords. Pros: The top three organic results in Google search receive 66% of search traffic. Positioning your business in the top three organic search results can bring a constant supply of qualified leads that are actively looking for your services. Cons: Slow results. It normally takes 3-6 month to see results. No guarantees. Susceptible to changes in Google's search algorithm which can have a negative effect on rankings. PPC - Pay per Click Advertising PPC advertising allows advertisers to pay for their ads to be displayed when somebody is looking for a particular keywords. $$$ Pros: Quick results. Traffic can be guaranteed providing the ability to pay. Traffic can be generated immediately after the PPC campaign is set up. Cons: Only 30% of people who use search engines click on Ads. Retargeting Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites, such as news websites, online. Pros: Increases conversions. Converts window-shoppers into clients. Allows you to boost your business profile by displaying ads on high end properties in Google Display Networks. Cons: Can be perceived as annoying by users because it feels like the ads are following them. Content Marketing Content marketing involves the creation and sharing of media and publishing engaging and useful content in order to acquire and retain customers. Pros: Content marketing can be very effective at establishing the company as the leader and authority in their industry. You Tube Cons: It can take a long time to work. The content has to be genuinely good and provide real value to the prospective clients. Broadcast Yourselfm Email Marketing Email marketing goes hand in hand with content marketing and generally refers to promoting a product or service to the company's email list. It is also possible to purchase email lists from a list broker. @ Pros: Email marketing is very effective for sales. It positions your business as an expert in the field and builds strong relationship with clients and prospects. Cons: Requires a lot of upfront work to develop content. The content has to provide genuine value to the client, otherwise they delete and unsubscribe. leadworks Leadworks Digital www.leadworksdigital.com D I G IT A L