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5 RULES FOR INFOGRAPHIC SUCCESS
LEARN TO PRESENT COMPLEX INFORMATION QUICKLY & CLEARLY
WHY? In 2012, goldfish have a longer attention span that the average human.
200 12 seconds Human
2012 8 seconds Human
2012 9 seconds Goldfish
PATH TO SUCCESS
1. START > Storify
Structure with a beginning, middle and end.
Pick images that bring your story to life.
Connect data to visuals that are story relevant.
Optimize illustrations for the correct screens.
Use text sparingly.
Limit the focus to just one area.
Highlight themes in a marketplace or industry.
Label time-sensitive data to keep it credible.
Optimize your website to make it shareable.
Use popular sites to share infographics
THE PUNCH LIST
Does it have a beginning, middle, and end?
Do your visuals bring it life?
Have you considered unusual design elements to set yourself apart?
Have you gathered and reviewed all data points?
Have you designed based on where users will view your infographic?
Is the research you've compiled enough for an infographic?
Can your topics be identified in less than eight seconds?
Do you use text sparingly?
Do you use fonts effectively?
Does it have a particular focal point?
Will your design withstand current trends?
Will you be able to update timely information?
Is all time-sensitive data annotated and/or cited appropriately?
Is your graphic displayed where your target audience is?
Have you limited your branding?
Have you planned for sharing features?
Have you posted to infographic sites?