5 Rules for Infographic Success
5 RULES FOR INFOGRAPHIC SUCCESS
Storify
Visualize
Simplify
Timeliness
Shareable
LEARN TO PRESENT COMPLEX INFORMATION QUICKLY & CLEARLY
WHY? In 2012, goldfish have a longer attention span that the average human.
ATTENTION SPAN
200 12 seconds Human
2012 8 seconds Human
2012 9 seconds Goldfish
PATH TO SUCCESS
1. START > Storify
Structure with a beginning, middle and end.
Pick images that bring your story to life.
2. Visualize
Connect data to visuals that are story relevant.
Optimize illustrations for the correct screens.
3. Simplify
Use text sparingly.
Limit the focus to just one area.
4. Timeliness
Highlight themes in a marketplace or industry.
Label time-sensitive data to keep it credible.
5. Shareable
Optimize your website to make it shareable.
Use popular sites to share infographics
POST
THE PUNCH LIST
STORYTELLING
Does it have a beginning, middle, and end?
Do your visuals bring it life?
Have you considered unusual design elements to set yourself apart?
VISUALIZATION
Have you gathered and reviewed all data points?
Have you designed based on where users will view your infographic?
Is the research you've compiled enough for an infographic?
SIMPLICITY
Can your topics be identified in less than eight seconds?
Do you use text sparingly?
Do you use fonts effectively?
Does it have a particular focal point?
TIMELINESS
Will your design withstand current trends?
Will you be able to update timely information?
Is all time-sensitive data annotated and/or cited appropriately?
SHAREABILITY
Is your graphic displayed where your target audience is?
Have you limited your branding?
Have you planned for sharing features?
Have you posted to infographic sites? 5 RULES FOR SUCCESS INFOGRAPHIC Storify o Visualize Simplify O Timeliness Shareable ATTENTION SPAN LEARN TO PRESENT 12 COMPLEX INFORMATION QUICKLY&CLEARLY In 2012, goldfish have a longer attention span than the average human. *Source: www.statisticbrain.com/attention-span-statistics/ 2000 2012 2012 PATH TO SUCCESS Storify Pick images that bring Structure with a START beginning, middle and end. your story to life. o Visualize Optimize illustrations for Connect data to visuals that are the correct screens. story relevant. i Simplify Use text Limit the focus sparingly. to just one area. O Timeliness 4 Highlight themes in a marketplace or industry. Label time- sensitive data to keep it credible. 5 < Shareable Optimize your Use popular website to make sites to share POST it shareable. infographics. THE PUNCH LIST STORYTELLING VISUALIZATION SIMPLICITY Have you gathered Can your topic be identified in less Does it have a beginning, middle and end? and reviewed all data points? than eight seconds? Do your visuals bring it to life? Have you designed based on where Do you use text sparingly? users will view your infographic? Do you use fonts conservatively? Have you considered Is the research you've compiled compelling enough for an infographic? unusual design elements to set Does it have a particular focal point? yourself apart? TIMELINESS SHAREABILITY Will your design withstand current Is your graphic displayed where your target audience is? trends? Will you be able to update timely Have you limited your branding? information? Have you planned for sharing features? Is all time-sensitive data annotated Have you posted to infographic sites? and/or cited appropriately? ONE LAST THING... Source: "5 Rules For Infographic Success: A How-To Guide With Case Samples" Download the free guide at go.iqagency.com/5-best-infographics-rules Join the Twitter conversation at #infographrules FOR MORE INFO Featured on... CMO.C OM DIGITAL MARKETING ig You in 6g Tube INSIGHT FOR CMOS O SECONDS 0 SECONDS S SECONDS Copyright © 2012 IQ Agency
5 Rules for Infographic Success
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