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5 Rules for Infographic Success

5 RULES FOR INFOGRAPHIC SUCCESS



Storify

Visualize

Simplify

Timeliness

Shareable



LEARN TO PRESENT COMPLEX INFORMATION QUICKLY & CLEARLY



WHY? In 2012, goldfish have a longer attention span that the average human.



ATTENTION SPAN

200 12 seconds Human

2012 8 seconds Human

2012 9 seconds Goldfish



PATH TO SUCCESS

1. START > Storify

Structure with a beginning, middle and end.

Pick images that bring your story to life.



2. Visualize

Connect data to visuals that are story relevant.

Optimize illustrations for the correct screens.



3. Simplify

Use text sparingly.

Limit the focus to just one area.



4. Timeliness

Highlight themes in a marketplace or industry.

Label time-sensitive data to keep it credible.



5. Shareable

Optimize your website to make it shareable.

Use popular sites to share infographics



POST



THE PUNCH LIST

STORYTELLING

Does it have a beginning, middle, and end?

Do your visuals bring it life?

Have you considered unusual design elements to set yourself apart?



VISUALIZATION

Have you gathered and reviewed all data points?

Have you designed based on where users will view your infographic?

Is the research you've compiled enough for an infographic?



SIMPLICITY

Can your topics be identified in less than eight seconds?

Do you use text sparingly?

Do you use fonts effectively?

Does it have a particular focal point?



TIMELINESS

Will your design withstand current trends?

Will you be able to update timely information?

Is all time-sensitive data annotated and/or cited appropriately?



SHAREABILITY

Is your graphic displayed where your target audience is?

Have you limited your branding?

Have you planned for sharing features?

Have you posted to infographic sites?

Download the latest issue of the Visualist, our guide to visual content strategy.

5 Rules for Infographic Success

shared by IQAgency on Aug 21, 2012 in Business

5 Rules for Infographic Success

shared by IQAgency on Aug 21, 2012 in Business

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The content experts at IQ want to help you turn data into easy-to-consume, shareable content. So we narrowed the process down to 5 simple steps.
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