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The 5 Persuasive Pillars of Storytelling as a Digital Content Marketer

THE 5 PILLARS OF DIGITAL STORYTELLING DEVELOP MEANINGFUL BUILD INTRIGUE CHARACTERS THROUGH SUSPENSE 1? AUDIENCES WANT • People want to cheer for relatable characters MAKE YOUR BRAND'S • Use social media as a type of dangling page MAKE CERTAIN TO turner THE TRUTH PERSONALITY SHINE INCLUDE A BEGINNING, • Fictitious mascots aren't required • Provide numerous outlets through which a story can be enjoyed THROUGH MIDDLE AND END • An emotional connection is what's being pursued • Engulf consumers in potential brand experiences • Transparency is key for brand storytellers • Brand stories aren't advertisements Beginning: properly establish keynote players • Never stray far from a business' main promise • Audiences should never feel that they're being sold • Middle: character conflict is presented • Stories should be rooted • End: a resolution is • Company culture and writer persona are always center stage in a company's: discovered -Services -Products -Industry FUSION http://www.forbes.com/sites/work-in-progress/2013/02/05/5-secrets-to-using-storytelling-for-brand-marketing-success/ 360

The 5 Persuasive Pillars of Storytelling as a Digital Content Marketer

shared by Fusion360-2 on Jun 19
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Content marketing is a matter of storytelling. When captivating for audiences, product- and/or service-pushing prowess is improved.

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Fusion 360

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Fusion 360

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Business
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