5 Key Content Marketing Stats from 2013 Infographic

CONTENT MARKETING IS HERE TO STAY 2013 SPEND 12 WIDESPREAD $118.4B Average used by B2B marketers on Content Marketing Tactics 91% VERAGE COST $143 PER LEAD of B2B Marketers now 67% use content marketing More leads generated for companies that blog than those vs $373 for outbound EFFECTIVENE who do not. DAVID LAUBNER @bostondave marketing www.93south.net 93 SOUTH Sourced from:"The 25 Must-Read Content Marketing Presentations of 2013" on SlideShare & http://www.exacttarget.com/blog/50-content-marketing-stats/ Ore 200 ADOPTION NERAGE TAC