5 Easy Ways to Grab New Customers’ Attention and Build Loyalty

Ryko 5 Easy Ways to Grab New Customers' Attention and Build Loyalty 1. Ditch The Coupons... SA 'F SAVE 40 SAVE 254 ...Or if you use them, make sure you get something back for it. Too many businesses send out coupons, find it drives business in, and send out more coupons. 35¢ OFF WITH COUP Two problems with that: The more coupons you send out, the more customers use your 1. business only when you're offering discounts. This is bad for profits in the long run. 2. Most businesses let the opportunity to get something back go to waste. If you use coupons, make sure your customers sign up for a discount club or sign up for a mailing list to redeem them. 2. Differentiate Yourself From Your Neighbors If your neighbor lowers or hikes his or her prices, it doesn't mean you should too. Your washes cost more? Make sure you highlight why your washes are superior and are worth the price. 3. Use The Internet Google You don't need to start an elaborate, expensive campaign you can't afford. Here are some simple things you can do: • Leverage free tools like social media • Make sure you're on Yelp and Google Local • Monitor and respond to negative reviews positively (such as by apologizing and offering a discount wash for the future) • Take advantage of mass-market/mass-discount sites like Groupon, and make sure that as with coupons, you get something in exchange for the discount, such as a customer's email address 4. Give Free Washes No, seriously. Don't think of it as a loss, but rather as a good marketing investment. Here are 3 reasons why: 1. People love free stuff. 2. People love people and companies who give them free stuff. The customer gets approximately $10 in value, but a wash only 3. costs you a fraction of the customer's cost. Think of it as a highly valuable marketing investment that provides high value to your customer and therefore to you. 5. Get Your Site Search Engine Optimized KEYWORDING TARGET GROUP DEEP LINKING LINK BUILDING SEO SITE SPEED SEARCH ENG NE OPTIMIZATION PAY PER CLICK CONTENT ONSITE OPTIMIZATION OFFSITE OPTIMIZATION With everyone on the internet these days, your customers and competitors alike, you need an online presence. Make sure your site follows SEO guidelines. If you don't have time to do this yourself, hire an agency. Bring the traffic to your site to then bring it onsite at your carwash! Ryko For more information, visit ryko.com Sources: http://www.carwash.com/articles/the-myths-of-carwash-marketing-and-promotions-2