Buyers just accept that flower prices increase tremendously around Valentine’s and Mother’s Day. And it’s funny that only 30% of annual flower purchases are made for “no special occasion” yet women surveyed say they prefer getting flowers unexpectedly or on non-holidays. For those of us who need to know how to make our floral gifts more meaningful and surprising, this latest infographic serves as a guide. Check out this helpful guide to buying flowers if you’re in the market to buy some Valentine’s blooms: