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THE 40 TOP FASHION COMPANIES DOMINATING IN SOCIAL MEDIA
Social media is one the best newest marketing platforms for fashion companies! Unlike years past when fashion brands and retailers had to rely mainly on publications like Vogue, Elle, and Harper’s B... azaar to reach their audiences, social media has given them an interactive outlet that offers direct engagement with their target customers. It’s so easy for fashion companies to announce their sales on Facebook, broadcast their runway shows on YouTube, share their new arrivals on Pinterest & Instagram, and have a dialogue with their customers on Twitter. No wonder there are over 1 billion people on Facebook worldwide (Social Media Today). No wonder YouTube reaches more U.S. adults aged 18-34 than any cable network (Buffer App). And no wonder 72% of all Internet users are now active on social media (Social Media Today)! It would be a crime not to to engage with the huge audience that’s on social media! That is why these fashion companies are spending a ton of time and money on social media advertising, social media campaigns, and working with social media specialists.Another very influential force that came out of social media that many brands are learning to leverage are fashion bloggers! These vocal individuals can amass thousands and even millions of followers who rely on them for advice and opinions on what to buy & wear. In fact, 61% of consumers make a purchase based on a blog post (Digital Sherpa) and 70% of consumers learn about companies through blogs instead of ads (Entrepreneur). Therefore, many fashion companies collaborate with digital influencers to appeal to their audience in hopes of converting them into their customers. Couple this with a strong and continuous social media presence and you have a recipe for an engaged fan-base in the digital space!To show you which brands are dominating the social media scene, we’ve devised a list of the 40 Top Fashion Companies Dominating Social Media In 2014.
Rank: 3383 of 5123 in Social Media
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