At Emanate, we’ve seen a growing shift in family dynamics from past eras where parents had clear lines of responsibility in the home to now where parents share in the decisions and the doing more than ever. We’re learning about this emerging segment – what we’re calling Gen Duo – so that brands can better understand how to be relevant to them. We wanted to share the latest intel from our Gen Duo panel, a beta forum made up of couples who share in decisions in the home. Our panel is growing and open for membership - if you'd like to join or know someone who would, email firstname.lastname@example.org. In the meantime, see how Gen Duo couples feel about food - from shopping to list prep to co-chef'ing and more.
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