4 Steps To A Successful Content Marketing Project

4 Steps To A Successful CONTENT MARKETING PROJECT RESEARCH & PLANNING * NEED TO HAVE * * GOOD TO HAVE ★ O A good knowledge of the audience you are addressing A list of unused ideas and a O database of previously published content O Detailed knowledge of brand as well as marketing goals and opportunities RISK REDUCE Defined content types and O time frames for content AVOID creation O Clear and defined goals of the content marketing strategy Research of users' opinions O on previously published content COMMUNICATION & WORKLOAD ALLOCATION 00 Mon * NEED TO HAVE * * GOOD TO HAVE * 10 Client approved topics Regular meetings of creative team O Collaborative tools (content calendar, project management application...) Good time management tool O Access to data sources and necessary materials for content creation O Defined deadlines EXECUTION & DISTRIBUTION 3 * NEED TO HAVE * * GOOD TO HAVE * O Original content rich in necessary key words New content connected to O * f in P 8 old content O clearly stated Call To Action Multiple sharing of content O on social networks O Materials for distribution on Content promotion (ads on O Google, Facebook, Twitter, LinkedIn...) social networks and via other promotional channels 4 ΜEASUREMENT & ΟPΤΙMIΖΑΤΙ 0N * NEED TO HAVE ★ * GOOD TO HAVE * O Implemented tools for measurement of page views and site visits Real time communication O with readers O Regular tracking of published content success Tracking of trends and O optimization of content according to results O Readiness to update and optimize the content marketing strategy Persistence and O consistency in 00:00 measurement STORY TELLE.RS Need a killer content marketing project? We are the team you are looking for. www.storytelle.rs