4 Steps to Build Your Personal Brand Online

4 STEPS to Build Your Personal Brand Online In today's internet-driven world, the standard resume and coOver Personal Brand letter aren't enough. You need to showcase your work and expertise even before you're hired. A brand is more than a logo. It's your professional image to the world based on what people see, hear and experience about you. That means building a personal brand to highlight your accomplishments and establish credibility. And the best place to start? GO ONLINE Build Your Online Brand GET A PERSONALIZED WEB ADDRESS FOR YOUR ONLINE SPACE START HERE Register your web address, also known as a domain 1 name, with an extension (the part after the dot) that is credible and well recognized, like .com or .net. A domain name creates a single destination point for all your career and personal achievements. Tip: What better way represents YOU than your name? Register your actual name or a variation of it. 2. L DEFINE YOUR Think about what you offer and what makes you stand out from the rest in your field. BRAND Education What story do you want to tell? Passions Values Skills 00 000 BUILD YOUR ONLINE SPACE 3 $ 92% of recruiters use social media in the recruiting process.' Redirect to Social Media Use your domain name as a web address to take people directly to your LinkedIn profile or another social media page that highlights your experience. 76% of recruiters view sharing details about volunteer, professional, or social engagement work positively." Build a Personal Website Got a bigger story to tell? Start a blog, create a resume page or display a portfolio of your past work online. 95% of recruiters anticipate the job market to remain or get more competitive. Use a Personalized Email Address Instead of a generic email, use your domain name to create a personalized email address for all of your job search communications. GET THE WORD OUT BY PROMOTING YOUR BRAND Share your personalized web address. www.PersonalSpaceOnline.com Social media profile Leverage social media, post updates about your website and share with your network. Send emails to recruiters from your new personal-branded email address. Or add it to your resume, business card and job search applications. Business card and resume www.PersonalSpaceOnline.com Email to a recruiter www.PersonalSpaceOnline.com FINISH www.PersonalSpaceOnline.com Start Your Journey Now Create a personal space online to highlight your brand. Register a domain name today at www.PersonalSpaceOnline.com. Sources 1 The Jobvite Recruiter Nation Survey 2015. Accessed April 6, 2016. http://www.jobvite.com/wp-content/uploads/2015/09/jobvite_recruiter_nation_2015.pdf © 2016 VeriSign, Inc. All rights reserved. VERISIGN, the VERISIGN logo, and other trademarks, service marks, and designs are registered or unregistered trademarks of VeriSign, Inc. and its subsidiaries in the United States and in other countries. All other trademarks are property of their respective owners. •com .net powered by VERISIGN Y 4-