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4 Stages Of Consumer Decision Making Process

CONSUMER DECISION MAKING PROCESS PROBLEM RECOGNITION The need recognition is the first and most important step in the buying process. If there is no need, there is no purchase. This recognition happens when there is a lag between the consumer's actual situation and the ideal or desired one. INFORMATION SEARCHED Once the need is identified, it's time for the consumer to seek information about possible solutions to the problem. He will search information depending on the complexity of the choices to be made based on his level of involvement. EVALUATION OF ALTERNATIVES Once the information is collected, the consumer will be able to evaluate the different alternatives that are offered to him, eva ate the most suitable alternative for his 2? needs and choose the one he think is best for him. II II PURCHASE Now that the consumer has evaluated the different solutions and products available for his need, he will be able to choose the product or brand that seems most appropriate according to his needs. Then proceed to the actual purchase itself.

4 Stages Of Consumer Decision Making Process

shared by tarresamuffet on Jan 30
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This decision making process is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision Research suggests th...

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