The $4 Million Super Bowl Party

THE ULTIMATE $4 MILLION DOLLAR SUPER BOWL PARTY Did you know brands are shelling out over $4 million dollars for one 30-second spot during the Super Bowl? We all love Super Bowl ads, but are they really worth such a huge investment? Sure, more than 100 million people tune in to watch the game, but how many of them are actually rele- vant to your brand? To put this massive cost into perspective, here's what you could be spending $4 million dollars on, during this year's big game. YOU COULD THROW THE ULTIMATE $4 MILLION SUPER BOWL PARTY -- FOR YOUR FRIENDS, FAMILY, AND IN FACT, PRETTY MUCH EVERYONE YOU HAVE EVER MET. AND WHAT WOULD THAT EPIC PARTY LOOK LIKE? Soda BEER BEER 591,715 2-liter 125,156 Six Packs Bottles of Soda of Beer 95,238 bowls of Chili 69,979 Baskets of Buffalo Wings -0/1 0E- THAT'S ENOUGH FOOD TO COVER AN NFL FOOTBALL FIELD MORE THAN TWICE OVER! 20 °40 50 40~ 30- 20- 10- Or if you have to spend it on advertising (#partypooper), don't gamble that you are reaching the right audience. Personalized digital video ad campaigns reach a targeted audience with unique ad creative tailored for each viewer based on their interests and location. REACH: 100 MILLION RELEVANT UNIQUE VIEWERS FOR COMPARISON, THE AVERAGE ANNUAL REACH OF THE PAST 10 SUPER BOWLS WAS 99.3 MILLION PEOPLE FREQUENCY: 3+ TIMES EACH TIMEFRAME: OVER 1 MONTH Sources: D eyeview Beer and soda from Fresh Direct Wings from Buffalo Wild Wings Chili from Daisy May's BBQ