4 Key Steps to Successful B2B Webinars

4 KEY STEPS TO SUCCESSFUL B2B WEBINARS Webinars are a heavyweight channel that can dramatically impact the success of your demand generation efforts. Here's the four-step process to successful webinars. PLANNING Incorporate webinars into a broader strategy. Determine your goals and audience. Then, test different speakers, times, and webinar platforms. EXECUTION Compelling content will create interest. Don't preach and don't demo. Interact, ask questions and create polls to engage your audience. PROMOTION Segment your audience by roles, industry and previous engagement with your company. Use email, blog posts, social sharing and personal connections to get the word out. FOLLOW UP Send the webinar recording to attendees and registrants. Put the slides on Slideshare, write a blog post recap, and transcribe it for a future ebook. TIPS Apply lead scoring to webinar engagement Use the webinar for inside sales enablement Get webinar endorsements No matter what happens, keep going! Free Marketing Automation Ebook: bit.ly/New-to-MA Free Webinar Ebook: bit.ly/Webinar-Tips Meinz RingLead CLEAN, PROTECT AND ENHANCE YOUR MARKETING AUTOMATION DATE. MARKETING Passion. Focus. Results.