The 4 C’s of Social Media illustrates how tech buyers and marketers are currently using social media, and how these four strategies can be used to get the most out of future social media efforts. The infographic was shaped by the results of UBM Tech’s 2013 Social Media @Work research report, which takes a deep dive into the role social media plays in the business technology market. The research was based on a survey taken by 462 IT buyers, as well as 155 b-to-b technology marketers conducted in late 2012.