360 Marketing vs Traditional marketing

MARKETERS: 4 reasons to move to 360 Marketing to remain competitive 360 Marketing boosts conversions retargeting (360 Marketing) - boosts conversions 37% in the automotive industry; 43%, telecom; DataXu testing shows fusing prospecting and 128%, customer service; 147% for financial services. A Tale of 2 Marketing Agencies. Traditional Social Media Marke ting Company A Company B 360 Marketing Reason #1 Average cost per lead $58 $5.8 Reason #2 Companies that excel at lead nurturing generate more sales ready leads at a lower -30% cost. 50% Reason #3 Nurtured leads make 47% larger purchases than non-nurtured leads. 47% Reason #4 Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. The 360 way to effective automated lead nurturing Keyword targeting Target visitors based on keywords related to your brand, company, product or service. Target visitors based on your competitors' brand name. Audience targeting Target your exact audience using 50,000+ points of data on consumer behavior and purchasing decisions. Data sources from third parties such as Nielsen, Mastercard, Experian and TransUnion ensures accuracy and quality. Site Targeting •.. Specifically target your ads to appear only on sites that match your audience or product/service. Auto-optimization "Smart brain" technology discovers your perfect audience for you in real time. Partners •.. YAHOO! Experian Microsoft Forbes MasterCard. facebook. Contextual Targeting System uses keywords on a page to find appropiate pages for advertising. "Smart semantics" technology provides "true" meaning of the page beyond just a keyword. Sources Courtesy of: Forrester Research Gleanster Research 360adlabs.com The Annuitas Group Gartner Research prospectrmarketing.com searchmarketingstandard.com By: Lane Boland