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32 Self Promotion Tips

9 // Make Friends with Other Graphic Designers 13 |/ Start and Write an Informative Blog. 6 // Wear Your Business Information. 5// Make Sure to Incorporate 'Thank You' into Your Marketing Plan. 14 // Implement Social Bookmarking and Social Networking A blog is one of the most effective forms of self promotion. If you write an effective blog, you can get thousands to your blog within a week (if you write well that is). Make sure to utilize SEO tactics and etc. Create t-shirts, hats, buttons, and bags with your company's information and web site listed on them. You might feel like a walking advertisement but that is the point. What better way to spread the word about your work than through sites that are specifically designed for users to spread the word about what they like. Make the most of social bookmarking by getting your content on the best, most appropriate, sites on a regular basis through a targeted social bookmarking campaign. If enough people pick up on your content through these tools, you can see viral success just from this alone. Make friends with other designers who will hand off to you their extra work. There are many places to meet graphic designers, such as forums, social networking sites, and communities. Say thank you' to new customers, existing customers who hire you for a new project, referrers, to clients or vendors after a meeting, to vendors or associates after a job well done, peers who give helpful advice to you, or any other act of kindness that is associated with your business. Writing a hand-written note to say 'thank you' is the best route because it shows that you took the time to write an actual 12 // Stay in Contact with People You Used to Work With. 7 // Write a Book Stay in contact with past companies that you worked for as an employee. Make sure to let them know that you are available for outsourced projects. If you know enough about your trade to write a good book, then this book will be the best promotional piece for your business. letter instead of an email. 10 /I Ask for Testimonials. Ask for testimonials from existing clients. Good testimonials are perfect for your web page and promotional items. 11 // Run Your Own Web Site. 8 // Promote Yourself on Printed Materials. 15 // Make Friends with Other Graphic Designers 4 // Flyer / Business Card Exchanges. Make friends with other designers who will hand off to you their extra work. There are many places to meet graphic designers, such as forums, social networking sites, and communities. Your web site can be your best friend when running a business. It is essential (if you ask me). Make sure to utilize SEO tactics and etc. Promote yourself by placing your contact information on all of your printed materials. Network with other local non-competitive businesses. See if they will display your business card or flyer in exchange for referrals, etc. 16 // Think of Innovative Designs for Your Business Cards to Stand Out. 3 // Go to Your Local Library or Book Store and Place Business Cards in Relevant Books. There are many ways to design your business cards, but there are some ways that are just outlandish. Find your own innovative way to stand out in the crowd. This one is a little iffy. Go to your local book stores and libraries and find books that a potential customer might read and place your business card in it 17 // Build a Great Portfolio and Submit it to some Beautiful 2 // Free Demonstrations of Your Services. Design Portals. There are sites on the net that accept submissions of personal design portfolios. Submit your beautiful portfolio to as many of these sites as possible. Go to local print shops, office supply stores, and other local stores and offer to give free demonstrations of your services. You can also offer lessons as well. 1// Give Away Freebies With Your Design Business's Name and Contact Information. 18 // Make Friends with Other Freelancers in a Different Field. Make friends with other freelancers who will hand off work to you that they aren't able to complete. Career Buds is the perfect place to do this, it is a social networking sites for freelancers and a place for people to meet people either in their own career field or different career fields. Go to where your target customers hang out and set up a booth or table. Give out some freebies and a flyer or leaflet as well. Some examples of freebies include free magnets, rubber bands, rulers, note pads, etc. All of these items should have your information printed on them. 32 SELF-PROMOTION TIPS 32 |/ Networking. 19 // Improve Your Content Don't have content for content's sake. There's been a big push recently to get as much content as possible on websites so that search engines see keywords in that content. But as users get savvier about the web, they are getting increasingly interested in the quality of content. No one is going to spread the word about Network (without over schmoozing) every chance you get. Continuously give your business card out to as many people as you can. The easiest way to do this is by asking people that you talk with for their business card. You then have an easy way to give them yours. Take notes and if you were able to get a business card, take the time to send them a short email to thank them for their time. content that is bad. 31 // Print a Calendar for Your Customers. 20 // Get Involved in Social Events. Social events are a great place to network too. Just don't overdo it. Just be friendly and there will be an appropriate time to mention what you do. Some examples of social events are church, synagogue, and school events. Wouldn't it be a nice thought to print out a calendar filled with your designs and give it out to your customers? A calendar is usually displayed where everyone can see it and needs to be constantly referred to for dates. A calendar is a perfect promotional item for your business and is well worth the money. 30 // Send an Email to Everyone That You Know. 21 // Link Back to Your Web Sites and Profiles From Social When you are first starting your business, it is important to put your neck out and send an email to everyone that you know. You should let them know that you just started a design business and that you would appreciate it if they kept you in mind if they ever needed your services. Also, ask them to pass on your information to anyone that they know. Networking Sites. On your social networking profiles, make sure to link to your home page as well as your other social networking profiles. After all, social networking profiles get spidered by search engines to0. 29 // Contact Local Printing Service Bureaus, Office Supply Stores, ISPS, etc. 22 |/ Use a Signature on all Emails. 24 // Everyone Loves Compliments. 26 // Stay in Contact with People You Used to Work With. An email signature is very important. Even one person catching a glimpse of your signature could save you when you are in a tight spot. Also, one good customer could mean leads to many more customers. Start out your blog, web site, or newsletter by doing a positive profile on other web sites or designers in the same niche as you. You will start off in their good graces and possibly get a link from them as wel. Stay in contact with past companies that you worked for as an employee. Make sure to let them know that you are available for outsourced projects. Contact your local printing service bureaus, office supply stores, ISPS, etc. to see if they will consider referring business to you in exchange for a referral fee. 28 |/ Friends and Family. 23 // Incorporate Video on Your Site and Go Viral with a Video. 25 // Provide Monthly Advice Chats. 27 |I Just Be Amazing and Work Will Come to You. There is nothing shameful in asking your friends and family to spread the word about your services and how talented and skilled you are. This is what family and friends do naturally anyways. When you first start out, ask them to send out an email to their close friends and family members regarding your new business. It is hard to ask even your closest family members to do this, but it is also important to do everything that you can to start your business. Video is one of the hottest things on the web today so you should be incorporating it into your site. Of course you have heard of YouTube. If you create a video that evokes strong emotions, people Provide monthly advice chats where people who need help can chat online with you if they need help in your expertise. Just be amazing and the work will come to you. will share it and share it fast. That's the essence of viral success. You will know quickly if your video clip is a success. Submit videos listing site. 120 Self Promotion Ideas for Graphic Designers & Freelancers (Free or Almost Free). 2007. http://www.allgraphicdesign.com/ graphicsblog/2007/11/28/120-self-promotion-ideas-for-graphic-designers-freelancers-free-or-almost-freel (Accessed August 12, 2012) to om and other

32 Self Promotion Tips

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32 Self Promotion Tips for Graphic Designer and Freelance that is free/ almost free.

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