31 Expert Tips for Marketing Success in 2016

31 EXPERT TIPS FOR SUCCESS in 2016 Resolve to make this your best year yet with tips from marketing and social media experts! Pagemodo counted down to the new year with 31 tip designs to help you start things off with a bang. Here's to more followers, more engagement, and even more success in 2016. HAVE FUN Think about PSYCHOLOGY es before TECHNOLOGY Maximize your reach without maximizing your spend by using strategically targeted with Facebook Ads FONTS Put the customer (and their needs) first in your social media graphics. @PAGEMODO @J1BERGER / J enah Berger @ PAGEMODO Creating an Instagram visual out of a simple stat is a good idea 100% of the time. Understand the power of great writing in social media and content. Words are your ambassadors, DECK THE WALLS Don't squander them. by creating special profile pictures and cover photos for holidays all year long. @PAGEMODO OMARKETINGPROFS @ PAGEMODO Linkedin is a marathon, not a sprint. Want to boost Twitter Mind your grid and build it to reflect you. engagement by 20%? Instagram is bigger than any one photo. Post engaging updates about 20 times per month. Use hashtags. @ PAGEMODO @DANJROSENBAUM / Dan Rosenbaum @PAGEMODO Want to go viral? Want to extend the half-life of your tweets? No one is going to listen to you unless you are listening to them. 1. Štay on brand 2. Get everyone involved 3. Take a risk Include links Use #hashtags @PAGEMODO @FELDMANCREATIVE / Ba rry Feld man @PAGEMODO Make visual Focus less on REAL-TIME MARKETING O and more on O Get over your fear of video having to be perfect to be effective. ritual RIGHT-TIME MARKETING Every post should be accompanied by Car be) a pic, video or gif. @DEANNAZAUCHA / Deanna Zaucha @JAYBAER / Jay Baer @DBUSK / Doug Busk LWant io Leacli a Lew T'OLILYEr aldienLGE? Tweets love quittin' time. Vow to make your writing stronger, more muscled, toned, and ripped. Schedule tweets at Spm for maximum retweets. 71% of Snapchat users are under 31 @PAGEMODO GANNHANDLEY / Ann Handley @PAGEMODO Focus on creating 1:1 interactions. Always be transparent with your audience. Remember: WHEN YOU HELP A CUSTOMER ON SOCIAL, YOU' RE NOT JUST SPEAKING TO THEM.. THEIR WHOLE NETWORK WILL HEAR YOU. BECOME A HUMAN BRAND. Hiding a problem won't make it go away. @PAGEMODO GALLEN / Allen Gannett @PAGEMODO Respond O to your critics Rich pins Social media REPLACES NOTHING but COMPLEMENTS EVERYTHING get more likes. Ignoring negative comments ads fuel to the fire and shows people you can't take the heat. Don't look for ROI in social media alone. CPAGEMODO @NEALSCHAFFER/ Neal Schaffer @PAGEMODO Incorporate video in everything. Grab your phone and hit record. Carpe DM Post content on Facebook five times per day for maximum engagement Šeize the opportunity to message a group on Twitter using the new 10,000 character Direct Hessages. Šend event details, make introductions, and more. @PAGEMODO @KIMREYNOLDS / Kim Reynolds @PAGEMODO Social media marketers don't have to Build your audience through COLLABORATION before you lock in on your product become graphic designers, but you do need to learn to speak their language. Branding is storytelling. Keep your audience engaged by delighting them with unexpected twists. @MARSHAWRIGHT/ Marsha Wright @SARAHMATISTA / Sarah Matista @PAGEMODO pagemodo Use your cover photos to Join the conversation! Search for #SocialSuccessCountdown or follow us on social media for all these tips and much more. HIGHLIGHT yurI HASHTAGS Design your own social graphics, schedule posts, and run Facebook ads at II www.pagemodo.com @PAGEMODO