: A 30 Second Guide to Revenue-Based Marketing

Whether you're engaged in social, PPC or SEO, knowing how to evaluate successes from each campaign means you can spend A 30 Second Guide to Revenue-Based Marketing your marketing budget smarter. These are the basic concepts that every marketer should keep in mind: Marketing Check List Where do you attract customers? How do customers reach you? How do you identify leads? (SEO PPC f t web phone Revenue Based Marketing For most businesses, the majority of leads arrive via phone calls or form submissions, regardless of the source. Forms and call tracking solutions that track referral sources and search terms are integral to this process in order to evaluate lead quality from different channels. SEO PPC fI t The Goal is to connect each lead PPC with the source, keyword and contact method. This will help you objectively SEO compare leads, whether they're from Facebook or traditional search. L3 source=facebook, Call #: marketing campaign (1) source=organic, keyword=seo, call source=adwords, keyword=marketing, form L1 = $2k L2 = $5k L3 = $4.3k L4 = unqualified L5 = $3.7K L6 = unqualified ll Overtime, trends will emerge that show which marketing channels and keywords generate the highest quality leads and the most revenue. revenue source / keyword Cut costs by removing campaigns that are less effective and focus on marketing efforts that generate the most revenue. Continue to monitor, test and fine-tune your marketing strategies. DEMANDRESULTS Evidence-Based Marketing DemandResults.com