30 Overused Buzzwords in Digital Marketing

30 DAYS of BUZZWORDS These are 30 of the most overused buzzwords in digital marketing. Will they ever bite the dust? 2. 3 clickability (n.) 1. the desirability of a hyperlinked object 2. describes content so good, you simply have to click on it immersive experience (n.) 1. highly visual, often social environment on a brand's website CPL (n.) 1. “Cost per Like" 2. the cost of acquiring a new fan for a Facebook Page, either through paid advertisements, or less directly, through earned media efforts 4 6. ROI (п.) 1. "Return on Investment" 2. bang for your buck 3. formerly “Return on Capital" 1. "bite-sized" chunks of information that can quickly be consumed by the audience 2. makes you hungry for more p-commerce (n.) 1. "Participatory commerce" or “Pinterêst Cómmerce’ 2. a sales model allowing shoppers to participate in the design, selection, or funding of their products 3. don't say it, you sound like a tool snackable content (n.) 9. second-screen (adj.) 1. describes content on one device (us. a tablet, smartphone or SOLOMO (n.) !. online consumer actions, including computer) that provides contextual engagement (n.) 1. an inclusive term for three big trends: social media, local commerce and mobile apps 2. coined by John Doerr 2. strategies brands use to foster relationships, and the resulting analytics information for programming, us. on television Likes, shares, and comments 3. actually really hard to define, even though everyone talks about it 10 11 12 contextual marketing (n.) advertising designed to align with the media property in which it appears 1. the intersection of the product and the customer's need value proposition (n.) 2. all marketing is contextual, so whatever earned media (n.) 1. second-party distribution of your message with no cost to you 2. capability impact, proof and cost 13 15 big data (n.) 1. extensive and detail-rich data sets 2. everyone’s favorite buzzword 14 viral (adj.) 1. describes a person, place, thing, photo or thought that quickly spreads across the Internet 1. the process of generating, developing and communicating new ideas 16 ideation (n.) curator (n.) 2. turning ideas into reality 1. a web user who ingests, analyzes and contextualizes content onto a platform or into a format the mainstream can understand K. if you're on Twitter or Tumblr, you're a curator 17 1. new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication tO social commerce (n.) 18 drive sales KPI (n.) 1. “Key Performance Indicator» 2. a metric for gauging how a business is performing and whether to judge it a success or a failure 21 advertainment (n.) 1. branded entertainment 2. advertising that people welcome alongside their favorite content 19 20 two-way conversation(n.) 1. engaging with consumers on a personal level, brand-to-person. us. via social networks ant: one-way conversation, in which a brand dominates the exchange I. ads on a website that look or behave like the site's content messages ex: sponsored stories, posts, or premium ads on Facebook 22 custom activation (n.) 1. unique or personalized brand native advertising (n.) ant: mass marketing 24 25 23 synergy (n.) 1. cooperative interaction among groups 2. the result when two or more forces interact and their combined effect is greater than the sum of their parts growth hacker (n.) 1. the systems and processes that drive engagement 2. turning extrinsic rewards into intrinsic rewards gamification (n.) 1. a skilled marketer focused on fostering engagement and growth in startups and small businesses 26 showrooming (v.) 1. to view merchandise in a physical store location before buying it later online at a lowver price 27 thought leader(n.) 1. an earned title bestowed upon an accomplished and acclaimed authority in a particular field 28 360 campaign(n.) 1. a marketing plan that is both online and offline, on social media and more 2. holistic promotion that covers all the bases 29 agile marketing(n.) 1. marketing initiatives that are nimble, flexible and allow for real-time changes or adjustments 30 infographic (n.) 1. a graphical representation of information or data 2. you're looking at one right now Presented by A Mashable Mashable Infographics Adobe Design by @BobAIGreene or Twitter