3 Reasons Your Company Should Be Using YouTube For Recruitment

You Tube O RECRUITING WHY IS IT IMPORTANT? YOUTUBE IS THE THIRD MOST TRAFFICKED WEBSITE IN THE WORLD, TRAILING ONLY GOOGLE AND FACEBOOK ACCORDING TO ALEXA. Tube YOUTUBE IS THE SECOND LARGEST SEARCH ENGINE TRAILING ONLY GOOGLE. IN 2011, YOUTUBE 140 HAD MORE THAN 1 TRILLION VIEWS FOR EVERY PERSON ON EARTH VIEWS TIP: INCLUDE YOUTUBE IN YOUR SOCIAL RECRUITING STRATEGY. OVER 800 MILLION UNIQUE USERS VISIT YOUTUBE EACH MONTH 3 Bmion Tube HOURS OF VIDEO ARE WATCHED EACH MONTH, FROM ACROSS 39 COUNTRIES. TIP: YOUR CHANCE TO SHOW OFF THE PERSONALITY OF YOUR COMPANY, DON'T MISS IT. JOB POSTINGS WITH VIDEO ICON ARE VIEWED 12% MORE THAN POSTINGS WITHOUT VIDEO. JOB POSTINGS WITH VIDE RECEIVE A 34% GREATER APPLICATION RATE. TIP: UTILIZE VIDEOS TO GET HIGHER RESPONSE RATES. MIN OF VIDEO IS WORTH 1,8 MILLION WORDS PEOPLE ARE OVER LIKELY TO VISIT A SITE UPON SEEING A VIDEO THE AVERAGE VISITOR SPENDS ©15. EVERY DAY ON YOUTUBE. REGULARLY POSTING VIDEOS CAN HELP YOUR SITE RECEIVE 200% TO 300% MORE MONTHLY UNIQUE VISITORS AND A 100% LONGER AVERAGE TIME-ON-SITE SPENT PER VISITOR. YOUTUBE'S DEMOGRAPHIC 18 IS BROAD: YEARS TIP: ENGAGE YOUR TARGETED AUDIENCE; SHOW YOUR COMPANY CULTURE INSTEAD OF WRITING ABOUT IT. OVER 185 MILLION JOB RELATED SEARCHES THROUGH GOOGLE EACH MONTH VIDEO APPEARS IN 70% VIDEOS ARE OF THE TOP 100 53 SEARCH LISTINGS TIMES MORE LIKELY THAN TEXT PAGES TO SHOW UP ON THE FIRST PAGE OF SEARCH RESULTS TIP: TẠP INTO THE TALENT POOL SEARCHING ONLINE FOR JOBS 51% BETWEEN THE AGES OF 18-44 WOULD LOOK UP A BRAND IF THEY SAW IT MENTIONED IN A VIDEO. OF VIDEO VIEWERS AGED 18-34 THAT FOLLOW BRANDS 58% ON SOCIAL MEDIA WOULD WATCH A VIDEO IF A BRAND THEY FOLLOW OF USERS POSTED A VIDEO. 500 OF YOUTUBE VIDEO ARE WATCHED EVERY DAY ON FACEBOOK. YEARS OVER YOUTUBE VIDEOS ARE 700 SHARED ON TWITTER EACH MINUTE TIP: ENCOURAGE SHARING ON SOCIAL NETWORKS TO WIDEN YOUR BRAND'S REACH. 100 MILLION PEOPLE TAKE A SOCIAL ACTION ON YOUTUBE (LIKES, SHARES, COMMENTS, ETC) EVERY WEEK MILLIONS OF SUBSCRIPTIONS HAPPEN EACH DAY, WHICH ALLOW YOU TO CONNECT WITH SOMEONE YOU'RE INTERESTED IN. MORE THAN 50% OF VIDEOS ON YOUTUBE HAVE EITHER BEEN RATED OR COMMENTED ON BY THE COMMUNITY MILLIONS OF VIDEOS ARE FAVORITED EVERY DAY TIP: OPTIMIZE YOUR VIDEOS FOR ENGAGEMENT AND SCALE YOUR COMPANY STORY EFFICIENTLY. 3 EASY WAYS TO HUMANIZE YOUR BUSINESS USING VIDEO COMPANY CULTURE - SHOW HOW GREAT IT IS TO WORK WITH YOUR COMPANY A EMPLOYEE VIDEOS - SHARE EMPLOYEE EXPERIENCES AND TESTIMONIAL VIDEO NEWSLETTERS - KEEP CANDIDATES UP TO DATE ON YOUR COMPANY, TOP 5 BRANDS CAREER CHANNELS ON YOUTUBE. GOOGLE Google 3,096,952.m. VIEWS http://www.youtube.com/lifeatgoogle US Coast Guard 976,833 mm COAETCOAST GUARD VIEWS http://www.youtube.com/USCGRecruiting KPMG 555,501.m. KPMG VIEWS http://www.youtube.com/kpmggo Northwestern Mutual 416,107 Northwestern VIEWS http://www.youtube.com/user/NorthwesternMutual Bertelsmann 312,638. BERTELSMANN VIEWS http://www.youtube.com/BertelsmannCareers HOW TO CREATE AN AWESOME YOUTUBE CHANNEL RESEARCH YOUR AUDIENCE AND DETERMINE WHAT INTERESTS THEM. IDENTIFY THE TONE AND MESSAGE YOU WANT TO DELIVER. CREATE HIGH QUALITY VIDEOS, POST AT REGULAR INTERVAL INCLUDE A CALL TO ACTION AT THE END OF THE VIDEO. MAKE YOUR VIDEO SHARABLE & ASK VIEWERS TO SPREAD THE WORD. SOURCES: http://www.youtube.com/t/press_statistics http://www.marketingsherpa.com/artidephoident-32075 http://wooshil.com/blog/2012/02/online-video-increases-conversion-ates-but-just-how much http://www.invodo.com/homl/resources/ideo-statistics/ http://gigaom.com/video/the-great-video seo-frontier/ http://www.dmnews.com/poll-video-drives-brand-engagement/artide/235415/ http:/thehiringsite.careerbuilder.com/2011/0901/why-video- 6-benefits-of-making-video-part-of-your-recruitment-mix Ha Pellt