25 Holiday Shopping Trends Businesses Can Profit From

HOLIDAY SHOPPING 2014 TRENDS Busineses Cau Profit From presanted by SHORTSTACK The busiest shopping season of the year is about to begin! People who celebrate Christmas, Kwanzaa or Hanukkah will spend an average of $804.42, up nearly 5 percent over last year's $767.27. Are you ready to grab a few of those dollars? These stats and tips will inspire you to step up your marketing efforts. ONLINE SHOPPING of consumers say that the 47% internet is their favorite shopping destination THE AVERAGE FREE • SHIPPING SHOPPER WILL DO Takeaway: Use 44% a campaign to affer a free- shipping code IS THE SECOND MOST IMPORTANT FACTOR OF HOLIDAY FOR SHOPPERS WHEN SHOPPING ONLINE PURCHASING ONLINE 74%? 2 IN 5 SALE OF SHOPPERS WILL SEARCH CONSUMERS WILL SPEND TIME ONLINE TO INSPIRE HOLIDAY RESEARCHING ONLINE IN ORDER WISH LISTS TO FIND A GOOD DEAL mN . 44% OF CONSUMERS WANT THE ABILITY TO BUY ONLINE AND PICK UP THEIR PURCHASES IN A STORE Takeaway: Build a campaign with a discount offer that motivates customers to place an order immediately and allows them to pick up their items from your store SOCIAL MEDIA In the last l12 months, 30% of consumers O Pin have made a purchase based on their engagement with a social network 59% - Takeaway: Host an action-gated campaign on your preferred social networks; ask for an email address in exchange for the exclusive offer OF CONSUMERS SAY AN EXCLUSIVE DISCOUNT (ONLY FOR MEMBERS OF A SOCIAL NETWORK) WOULD INFLUENCE THEM TO COMPLETE A PURCHASE ON A OF CONSUMERS 58% SOCIAL NETWORKING SAY THAT SITE (FACEBOOK, TWITTER, ETC.) THIS REWARDS/LOYALTY POINTS WOULD INFLUENCE THEM TO HOLIDAY SEASON COMPLETE A PURCHASE ON A SOCIAL NETWORKING SITE (FACEBOOK. TWITTER, ETC) THIS HOLIDAY SEASON OF CONSUMERS SAY THAT A DAILY DEAL WOULD 56% INFLUENCE THEM TO COMPLETE A PURCHASE ON A SOCIAL NETWORKING SITE (FACEBOOK, TWITTER, ETC) THIS HOLIDAY SEASON DAILY DEAL Takeaway: Create a campaign based an an advent calendar, offering a new deal each day during a certain shopping period OF CONSUMERS SAY THAT ACCESS TO EXCLUSIVE 52% PRODUCTS WOULD INFLUENCE THEM TO COMPLETE A PURCHASE ON A SOCIAL NETWORKING SITE (FACEBOOK, TWITTER, ETC.) THIS HOLIDAY SEASON MOBILE of store uisitors use their 84% mobile deuices before or during a shopping trip CONSUMERS ARE USING THEIR MOBILE PHONES IN THE STORE TO RESEARCH PRODUCTS AND FIND LAST-MINUTE IDEAS 69% SAID THAT THEY WOULD USE THEIR SMARTPHONE FOR HOLIDAY SHOPPING 1 IN 3 ONE -THIRD MOBILE SPECIAL ON LY NEARLY CONSUMERS USE THEIR SMARTPHONES TO FIND INFORMATION THEY NEED RATHER THAN ASKING AN OF CONSUMERS SAY EMPLOYEE THEY'D LIKE TO RECEIVE HOLIDAY DEALS VIA THEIR MOBILE DEVICE MOBILE COMMERCE WILL ACCOUNT FOR 33% Takeaway: Design a campaign with a discount offer thats only accessible on mobile devices OF U.S. ONLINE HOLIDAY SALES 25% B Takeaway: Use a campaign builder that delivers mobile-ready coupons OF SHOPPERS SAY EASY-TO-USE MOBILE WEBSITES IS AN IMPORTANT FACTOR IN THEIR DECISION TO SHOP WITH A SPECIFIC RETAILER SHOPPING BEHAVIOR AND SPENDING Nearly 50% of consumers plan to keep track of retailers' BLACK FRIDAY SALE promotions and sales through advertising circulars 28% 80% OF CONSUMERS PLAN 71% TO SPEND MORE THAN OF ONLINE OF IN-STORE SHOPPERS SHOPPERS SAY EMAIL OFFERS INFLUENCE 50% • THEM TO BUY Takeaway: Host a sweepstakes campaign and collect email addresses from all entrants so you can market to them throughout the OF THEIR TOTAL HOLIDAY SHOPPING BUDGETS NOVEMBER 28 - DECEMBER 1 year (AKA BLACK FRIDAY WEEKEND) FOR THE EIGHTH YEAR 44% OF CONSUMERS SAY IN A ROW GIFT CARDS THEY WOULD LIKE ARE THE MOST RECOMMENDATIONS REQUESTED GIFT ITEM VIA A RETAILER'S EMAIL AMONG THOSE WHICH THEY HAVE CELEBRATING THE SIGNED UP FOR HOLIDAYS CONSUMERS SAY O HELPFUL, KNOWLEDGEABLE CONVENIENT LOCATIONS CUSTOMER SERVICE 30.3% 47.9% $ LOW PRICES 41.2% E SALES OR PRICE DISCOUNTS 74.7% ALSO PLAY A ROLE IN THEIR DECISION TO SHOP AT A PARTICULAR RETAILER SOURCES Stats from National Retail Federation, Yahoo and Splashscore. http://www.slideshare.net/Shopatron/5-ecommerce-stats-that-will-define-your-holiday-strategy http://www.allinclusivemarketing.com/2014-holiday-shopping-numbers/ http://marketingland.com/86-percent-online-retailers-expect holiday-sales-growth-2014-100632 http://www.slideshare.net/HubSpot/47-stats-for-remarkable-holiday-marketing http://www.retail touchpoints.com/topics/shopper-experience/34-of-consumers-plan-to-spend-more- this-holiday-season http://marketingland.com/suruey-90-shoppers-will-buy-online-holiday-season-105775 http://marketingland.com/suruey-social-media-influence-half-holiday-shoppers-103605