25 Awesome Social Media Tools Your Brand Should be Using

25 AWESOME SOCIAL MEDIA TOOLS YOUR BRAND SHOULD BE USING 1. O SOCIAL LISTENING This software is used for companies interested in learning about what conversations are happening (and where) about their company, their competitors, and their brand keywords. TOOLS CUSTOMERS PAID/FREE WHAT'S GREAT ABOUT THIS TOOL? IDEAL USER Wide scope of monitoring with over 200 million blogs, microblogs, social networks, video and photo websites, forums, product reviews and other social media sites Large firms with an international customer base Paid meltwater buz WD-40 Australian museum Paddington Bear Paid Simple and intuitive interface that can be customized to multiple employees Enterprise firms with WAGGENER EDSTROM Brandwatch WORLOWIDI multiple clients or international clients Social Media Monitoring RSPCA SCIAL STUDIES GROUP Both Free and Paid Versions Powerful insights and widerange of filters for results Brands or agencies using TV as a medium Trendrr MUSIC TELEVISION abc TELEMUNDO Paid (free limited trial available) Enterprise companies MOTOR HARLEY-DAVIDSON SYCLES Unlimited number of mentions monitored with no worry of overage fees viralheat Six Flags edmunds6com. Super simple and free to use with no extra, Free Unknown because of free, no subscription status Companies on a budget socialmention* unnecessary, or complicated features 2. O SOCIAL CONVERSATION This software is used for companies to effectively be able to find and respond to customer inquiries and comments in real-time. TOOLS CUSTOMERS PAID/FREE WHAT'S GREAT ABOUT THIS TOOL? IDEAL USER Applies actual dollar amounts to posts using a patented algorithm Paid * ArgyleSocial Tulu. Enterprise companies cіTRIX yammer Both Free and Paid Versions Scales well to almost any business One of the most hootsuite SAN DIEGO comprehensive when it comes to integrated social sites includes Facebook, Twitter, Google+, Linkedin, Wordpress, Foursqaure and Mixi 200 MLS SPIKE AARP Businesses that want to grow with a startup Paid Not only shows you how many followers your message is reaching, but also how many followers each person sharing your message has for a full vision of the Fspredfast WHOLE FOODS CARKET pepsi GANNETT scope of your messages It's all within reach Flexible product that is great for teams and allows for outbound message approvals Companies that want a real say in how their tool is developed Paid SAMSUNG sprinklr CISCO DELL) 20,000 small business customers Paid Includes review sites like Yelp and Citysearch and near instant notification of a new review Small businesses or businesses with small budgets POST LING 3. SOCIAL MARKETING This software is used for creating and managing campaigns, promotions and other creative projects across platforms. 80 TOOLS CUSTOMERS PAID/FREE WHAT'S GREAT ABOUT THIS TOOL? IDEAL USER SONY Enterprise firms that run Paid Exceptional platform for creating promotions, contests, etc. EngageSciences promotions- heavy campaigns NOKIA Wendy's Microsoft Enterprise companies who already use Salesforce Paid Owned by Salesforce so has full integration to their CRM software BUDDYEMEDIA vodafone CISCO BURBERRY L'ORÉAL Businesses who focus on Facebook Paid Easily set up Facebook Agora Pulse Facebook 'CRM Platform apps Megonaa PlayStation. Ability to build rich Facebook apps, HTML5 pages, and other content with no coding Enterprise companies that have a Paid shputlet Co FOX SPORTS Hot TOPIC large amount of content to share INASCAR NINE WEST Easily create Facebook apps and promotions that can be integrated into a variety of other social networks and webpages Businesses that incorporate a lot of apps in their marketing promotions Both Free and Paid Versions E NBC NEWS freshbuzzmedia SHORTSTACK QSayltsocial Training 4. SOCIAL ANALYTICS This software is used to measure and understand results of a company's social media efforts across platforms. TOOLS CUSTOMERS PAID/FREE WHAT'S GREAT ABOUT THIS TOOL? IDEAL USER Paid Data is visualized in a beautiful way Enterprise firms Simply Measured AMERICAN EXPRESS Microsoft SAMSUNG Aol. Wide range of data and reports. Reports can easily be exported to Excel or PDF Enterprise or large firms with multiple Paid socialbakers Heart of Facebook Statistics AA. NOKIA accounts to monitor (Henkel Affordable pricing Companies only interested in Facebook and Twitter Paid jetBlue Crowdbooster AIRWAYS Los Angeles Times BENGJERRY'S sproutsocial Fendzr SMB to Keeps a history of each client conversation Paid Enterprise NOKIA YAHOO! úps Companies with an Paid Source L Metrics | shopify Presents data on how much revenue social media is generating ecommerce Digital River side bigcartel OSOCIAL INFLUENCER This software is used to find and engage with social media users that are particularly influential in specific topics and understanding their spheres of influence. 80 TOOLS CUSTOMERS PAID/FREE WHAT'S GREAT ABOUT THIS TOOL? IDEAL USER Çppinions DELL Thorough reporting with segmented influence Enterprise firms Paid Where influence isn't a game Dole Organizations who have blog outreach in their campaigns Paid Identifies influential AGroupHigh CcİTRIX bloggers Marriott. HOTELS & RESORTS WILLIAMS-SONOMA Companies only interested in Facebook and Twitter Paid Simple to use with basically just one score to understand K KLOUT M MOTOROLA American Airlines Doritos peekandlytics Mashable Both Free and Paid Versions Identifies influential Twitter users at other places on the web Organizations with an engaged Twitter following BIGSFuel FROM CONTENT TO COMMERCE radian6 Doesn't keep track of users Transparency on what goes into the score Individuals and Paid Kr organizations Interested in learning more about social media tools and strategies? Visit us online: socialmediastrategiessummit.com Lus 5.