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23% of Global Population Never Uses the Internet for Health Info

Edelman Health Barometer 2011 Health, Redefined GLOBAL Description of Overall Health as Excellent/Good Number of people surveyed 15,165 73x US RUSSIA GERMANY 1,009 71x CANADA 1,004 CANADA UK 1,005 1,000 68x MEXICO Top Global Health Barriers U.S. 5,127/1,000 FRANCE 74x BRAZIL CHINA 1,003 1,002 NOT EXERCISING ENOUGH ITALY 1,013 MEXICO 64x UK JAPAN 1,000 500 49% BRAZIL 502 INDIA 61% FRANCE 1,000 NOT MAINTAINING A BALANCED AND/OR NUTRITIOUS DIET 68x ITALY 36% 69% GERMANY HAVING A HEALTH CONDITION OR DISEASE 41s RUSSIA 35% 92x INDIA Negative Health Behavior Change SMOKING OR TOBACCO USE 65x CHINA 62% 50% 29% TRIED TO CHANGE A NEGATIVE HEALTH BEHAVIOR RETURNED TO A NEGATIVE HEALTH BEHAVIOR 33 JAPAN DEMOGRAPHICS Number surveyed by segment COMPANY POSITION: NEG. HEALTH ВЕНAVIOR AGE: 18-30 3,055 31-45 3,292 46-64 3,229 65+ 1,462 HEALTH CONDITION DIGITAL SEGMENTATION ANALYSIS MANAGEMENT + 2,280 BELOW NON-MOMS NOT EMPLOYED MANAGEMENT NO CONDITION NON-RELAPSER MOMS EMPLOYED RELAPSER GENDER: MARKET: DEVELOPED 7,029 MALE 5,469 EMERGING 4,009 FEMALE 5,569 1,857 5,978 6,652 3,381 3,674 4,968 1,946 4,151 3,102 Negative Health Behavior Change by Market Perception of Weight vs. Actual BMI Level Health Barriers by Age NOT MAINTAINING A BALANCED AND/OR NUTRITIOUS DIET TRIED TO PERCEPTION OF WEIGHT CHANGE NEG. HEALTH 71% 45% UNDER- WEIGHT NORMAL WEIGHT OVER- WEIGHT 18-30 31-45 46-64 65+ OBESE 47% 40% BEHAVIOR 30% 19% 6% 54% 35% 5% DEVELOPED EMERGING BEING IN A HARMFUL ENVIRONMENT 46% 61% 6% 50% 27% 16% RETURNED TO NEG. 18-30 31-45 46-64 65+ 30.0 & BELOW 18.5 18.5 - 24.9 25.0 - 29.9 ABOVE HEALTH 30% 25% 18% 13% ВЕНAVIOR DEVELOPED EMERGING ACTUAL BMI Disease state by number surveyed RECURRING OR GASTRO- GENERALIZED MAJOR DIGESTIVE INTESTINAL ANXIETY HIGH HYPER- DEPRESSIVE OSTEO- SEASONAL SLEEP ARTHRITIS ASTHMA CANCER DIABETES IRREGULARITY CONDITION DISORDER CHOLESTEROL TENSION DISORDER POROSIS CHRONIC PAIN ALLERGIES DISORDER 809 642 234 802 904 725 389 1,431 1,914 394 332 774 1,530 985 *In the Global total, the U.S. sample size is weighted down to 1,000 respondents to represent an equivalent portion of the total sample as each of the other countries. http://www.edelman.com/HealthBarometer 00000000 00

23% of Global Population Never Uses the Internet for Health Info

shared by rmmojado on Jan 24
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Edelman surveyed more than 15,165 people to create a global confidence index: how healthy different countries believe they are. While most values seem high, the survey shows how cultural views of heal...

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