The 2020 Chinese Consumer

VISUALTRENDS 2020 CHINESE CONSUMER The Chinese consumer is evolving. Key trends are shaping the consumer landscape in China, which means consumers will look, feel, and act different from today. The 2020 Chinese consumer is... An URBAN DWELLER as China continues to see rapid urbanization Represents 60% of total population Population living in urban areas 650 million 850 million 2010 2020 HIGHER PAID as Per Capita disposable incomes double $4,000 $8,000 2010 2020 MORE MAINSTREAM as value consumers become mainstream consumers 2% Affluent 6% Mainstream 6% Affluent 51% 82% Mainstream Consumers Value Consumers 36% Value 2010 2020 Affluent consumers = annual disposable income > US$34,000 Mainstream consumers = annual disposable incomes US$16,000 - $34,000 Value consunmers = annual disposable incomes US$6,000 - $16,000 OLDER as median age rises 34 37 median age median age 2010 2020 20% of population over 65 years in major cities 2020 MORE EDUCATED as college enrollement rates rise High School Graduates Enrolling in College 25% 40% 2010 2020 INDEPENDENT as women choose to have children later in life 24 30 average age to have first child 2010 2020 MALE as the male popluation outnumbers female 13 MILLION more men than women between the ages of 25 and 34 2020 onLinE as e-commerce picks up 15% of retail sales transacted online 2020 getchee is a data services company. For more information visit getchee.com. be markut intelligent Sources zetchee Data MdinseysCompany