The 2015 essential social media ad size cheat sheet

THE 2015 ESSENTIAL SOCIAL MEDIA AD SIZE CHEAT SHEET Global ad spending on social media will total $23.68 billion in 2015 and reach $35.98 billion by 2017, accounting for 16% of all digital ad spending worldwide. 86% of marketers stated that social media is important for their business 89% of marketers stated that increased exposure was the number one benefit of social media marketing f Facebook accounted for 75% of social ad spending globally in 2014 1200 x 675 1200 x 900 Video Views Page Post Engagement 1200 x 628 1200 x 444 Page Likes Event Responses Clicks to Website, Website Conversions, Offer Claims, App Installs, Local Awareness App Engagement, Tips and Tricks High Resolution Images 20% Rule Brand Clear CTA (Text on your Personality (Call-To-Action) Image) Tweets with images attract 18% more clicks, 89% more favorites and 150% more retweets than those without them 375 x 280 750 x 560 375 х 435 Photo Card (Mobile non-retina display) Photo Card Photo Card (Web) (Mobile - retina display) 800 х 320 Website Card 120 x 280 х 150 120 Summary Card Large Photo Summary Card Tips and Tricks Make a compelling and intriguing Test your Cards Frecvently сору in 99 With LinkedIn, we're able to truly identify our core audience by going a step further and targeting by company, job title, job function and groups. Dan Slagen, Head of Paid Marketing, Hubspot 50 х 50 300 х 250 General 160 Ad in 600 Medium Rectangle in in 728 х 90 Leaderboard Wide Skyscraper Tips and Tricks Give people a reason to take notice Monitor your Click Through Rate (CTR) Use the LinkedIn Groups Directory Promote your best Pins so they appear in the most relevant places and make them as appealing as possible 600 x 900 We recommend an image ratio of 2:3 to 1:3.5 and a 600 х 1200 minimum width of 600 pixels. Tips and Tricks Helpful Beautiful Actionable Informative and Useful for Реople So compelling and creative you have to look closer Helping people take action on their interests 8+ 300M+ 5-10% 1M+ Active Google+ CTR uplift for socially enhanced Search ads. Business and brand pages created in the first 6 months. users in the stream ! Before you create a +Post ad 1. Your must have at least 1,000 followers 2. Post content that's relevant to your audience 3. You have opted in to shared endorsements for Google+ pages 300 x 250 160 600 300 x 600 Medium Rectangle 320 х 50 Mobile Wide Skyscraper 728 х 90 Half page ad Leaderboard Tips and Tricks Кeep text overlays on the image at a minimum Monitor your posts and comments Make the first few words actionable ņ bannersnack All-in-one banner maker and advertising app REFERENCES Facebook: http://on.fb.me/1JWwgvm Buffer Blog: http://bit.ly/1G202Z7 Pinterest: http://bit.ly/1BqFvgw Linkedin: http://linkd.in/1d1465q Google+ : http://bit.ly/1eyX1KC eMarketer: http://bit.ly/1J49D2B