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#2015: Email Marketing Predictions - Smarter Email Clients, Big Data, #hashtags in Subject Lines & a lot more...

2015 EMAIL MARKETING PREDICTIONS SMARTER EMAIL CLIENTS, BIG DATA, # IN SUBJECT LINES AND MORE! How if a smart watch or other wearable stops you from reading an unsolicited email from a female other than your wife, boss or client? Well, wearables might have a check on your emails this 2015! Beware before you kick start a new relationship! Jokes apart, 2015 has a lot in store when it comes to email marketing. Responsive and Mobile Email was the new name for Email Design in 2014! It's 2015 and what's new? Designing and coding emails for wearables? Well might be! In this infographic, we walk you through some of the awesome email marketing predictions for 2015. BUSINESS LEADERS INDICATED THEY WOULD INCREASE THEIR EMAIL MARKETING SPEND BY A ROARING 61% IN 2015! And, before we kick start the predictions, let's take a recap of email's heavenly journey in 2014! Ins Snowshoe Spam (a new Email surpassed SEO as the #1 channel for ROI! Responsive email design got a new name - 'Email Design' type of junk email) started to clog Inboxes 68% companies rated email as 'excellent 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. Snowshoe spam volume doubled to 15% in 2014 as compared to 2013. 'good' for ROI.. Companies attribute 23% of their total sales to the email marketing channel. Marketing Automation supported tremendous growth Social and email formed a Canada commenced its battle against spam with very powerful combination CASL! Canada's Anti-Spam Legislation came into force July 1, 2014; expecting most marketers to tweak their email. 70% of businesses used a .as Facebook and Twitter marketing automation platform (MAP). opened up their APIS to strengthen collaboration with email databases. AS MOST MARKETERS ARE PLANNING TO SPEND BIG MONEY ON EMAIL, HERE ARE SOME OF OUR TOP EMAIL MARKETING PREDICTIONS FOR 2015 CROSS CHANNEL LOOK-UP BASED REAL-TIME BIG DATA IN EMAIL TO BE USED AS MUCH AS PERSONALIZATION! ANY CAMPAIGN COULD POSSIBLY USE! Marketers will blend technology and listening aid to drive the best real time campaigns. 2015 will witness a surge in software and tools helping marketers easily execute cross channel look- ups. With this, they will be able to listen to cross-channel events & thereby provide targeted real-time content to prospects. taking it to a whole new level. Gartner states, big data will drive $232 billion in spending through 2016 with data gathering practices to evolve to enrich marketing databases for behavioral intelligence. 010 lo0°i 10' 10 001110010001|oo10 INOIOIO11 ILLO|O1O1 010101|1000101011100 II100100 11I 10 0101 1| 101 1 RIGHT PERSON RIGHT TIME RIGHT OFFER Predictive Analytics for transactional, cart abandonment, and browse abandonment emails in Real-time marketing provides a dramatic lift by 16% to particular is bound to give spectacular results this year. consumer sentiment, 14% to purchase intent & 18% Contextual behavior predictions shall greatly help pushing the consumers "up the funnel"! to interest & likelihood to recommend. 4 A COHESIVE MESSAGING STRATEGY BETWEEN PRODUCTIVE USE OF #HASHTAGS WITHOUT EMAIL & SOCIAL - INEVITABLE THIS YEAR! OVERUSING THEM - ON A RISE! The subject line can still deliver a CTA, if well-written. Using hashtags in subject lines can drive action without an open. A study by Experian found that using the word "Twitter" in Paying more attention to cross-channel messaging would ensure better communication strategy integration. subject lines increases open rates by up to 14% and CTR by up to 2.3%. This can be leveraged by retailers catering to the teen market as people between 18 to 25 years of age utilize twitter more as compared to other social media platforms. More synchronized posts on social media to align with the email message. Hashtag mailings appear to generate a modest lift of 4.8% in open rates but at the same time may see a drop in both click and transaction rates. Chart out content calendars to help integrate email more seamlessly with other channels. ENGAGING EMAILS AIDED BY ACHIEVINGA GREATER BENEFIT TECHNOLOGY IMPROVISATIONS FROM MARKETING AUTOMATION - JUST WHAT'S NEEDED! TOOLS! The introduction of improved HTML capabilities continues to change user interaction with their emails. Inbox by Google will look and function in a whole new way. The existing HTML frameworks would work for this change or will email marketers have to keep up with the Existing marketing automation suites combine traditional marketing activities like content management, SEO, lead scoring and analytics to boost response via timely messages to prospects. Mobile marketing automation is poised to double in size in 2015 – or even triple! change, by coming up with new templates, remains a question for this year! OPT FOR STRONGER CTA REPURPOSING CONTENT IN PLACEMENTS IN YOUR EMAIL CONTENT EMAILS TO AID MAXIMUM SUBJECT LINES! BENEFIT TO READERS - ON A RISE! Like Google, many more email clients might provide quick action buttons in the subject lines. This will demand for smarter subject line copies and attractive value proposition so that marketers could possibly attract great traffic even when your emails remain unopened. Repurposed featuring of content as friendly downloadable PDFS, e- books and whitepapers will be the new content spree. Content curation with only minor improvisations acknowledged by the changes within the passage of time may be observed! 9. (10 MICRO-TARGETING LIKELY TO PREFERENCE CENTERS WILL HAVE A BECOME THE BUZZWORD FOR 2015! PERMANENT ADDRESS THIS YEAR- THEY ARE STAYING! The emphasis on sending helpful content via careful email list segmentation and smart targeting - as opposed to batch and blast - will continue to grow. Dashboards such as Attentive.ly give customers an overview of their audience's content and activity across channels like With ever-evolving spam traps and increasingly clogged inboxes, we will see an increase in the use of email preference centers in 2015. This year they are not going to be looked as the last resort to make subscribers stay but instead as the first choice given to subscribers even before they get onboard. Twitter and Facebook- which can then be leveraged for micro-targeting through emails. 11 12 EMAIL CLIENTS WILL GET SMARTER THIS YEAR! MARKETERS WOULD BE SEEN FIGURING OUT WAYS TO OPTIMIZE G. EMAIL FOR BOTH THE TOP AND Y! BOTTOM OF THE FUNNEL! As of now, marketers view email marketing at the bottom of the sales Email clients have already started to organize your incoming email not by time of delivery but by priority (based on your previous email reading habits). Newsletters may fade out eventually because of the necessity to open a newsletter for consuming the content within. Rather, subscribers will demand for more information digitally. The coming year may begin to recommend priority emails to be read... funnel, with a focus on conversion. If a consumer decides not to open an email that should not mean it hasn't left an impression. Over the year, companies will need to consider making email campaigns powerful for both top and bottom of the funnel. (13 14 ATTENTION TO SECURITY CONCERNS INTERNET OF THINGS AND SHALL SEE A STEEP RISE! WEARABLES In the event of a phishing scam or attack associated with your brand, Well, it's the time for IOT and wearables! Exactly where we started! Marketers soon will stop being complacent about responsive web design. They will start figuring out ways for making email designs for customers may avoid purchasing from you out of skepticism. More methods like DMARC will be seen standing against security breaches. This may gain more attention to protecting your brand & domain names from being attacked. wearables. How smart would that be? TAKEAWAY What an exciting time to be in email marketing! Monks at the monastery feel that these divine trends will influence the direction of email marketing in the upcoming months. Pushing the boundaries of every email marketing aspect to provide a greater value to customers, shall be the abiding mantra this year!! Email Monks Email Monks design and code heavenly emails, newsletter templates and landing pages. To know more email us on [email protected] or visit www.emailmonks.com 6 facebook.com/emailmonks Email Monks * +1 213 674 MONK X [email protected] e twitter.com/lemailmonks www.emailmonks.com S emailmonks O pinterest.com/emailmonks Sources: Adestra | CMO | Experian | Email Monday I Gartner | Hubspot | Marketing Land | Radicati | Salesforce SPAM

#2015: Email Marketing Predictions - Smarter Email Clients, Big Data, #hashtags in Subject Lines & a lot more...

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This infographic from Email Monks depicts top 2015 email marketing trends to look forward to this year. The infographic also walks you through a recap of 2014 trends! Read on...

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