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2015 Edelman Trust Barometer

TRUST IN INNOVATION THE PACE OF CHANGE IS... TOO FAST 51% TOO SLOW 28% JUST RIGHT 19% DRIVERS OF CHANGE IN BUSINESS PERCEIVED TO BE... 70% 66% 54% 35% 30% 24% TECHNOLOGY PERSONAL BUSINESS GROWTH TARGETS GREED/ IMPROVE MAKE MONEY AMBITION PEDPLE'S THE WORLD LIVES A BETTER PLACE TRUST IN SPECIFIC INNOVATIONS VARY TRUSTED NEUTRAL 69% 59% 55% DISTRUSTED ELECTRONIC AND MOBILE PAYMENTS ELECTRONIC AND PERSONAL HEALTH TRACKERS CLOUD COMPUTING 47% 32% PAY ONLI HYRDRAULIC GENETICALLY MODIFIED FOODS FRACTURING TRUST IN INDUSTRY SECTOR VS. TRUST IN INDUSTRY TO IMPLEMENT.. INDUSTRY SECTOR INNOVATION FINANCIAL SERVICES 54% +8 ELECTRONIC PAYMENTS 62% 60% 61% HEALTH +1 PERSONAL HEALTH TRACKERS TECHNOLOGY 78% -17 CLOUD COMPUTING 51% ENERGY 60% - 12 HYDRAULIC FRACTURING 48% FOOD & BEVERAGE 67% -32 GENETICALLY MODIFIED FOODS 35% BUILDING TRUST IN INNOVATION PERSONAL AND SOCIETAL BENEFITS ARE KEY 81% AGREE 80% 75% 71% 63% 55% "A company can take specific actions that both increase profits and improve the economic and social conditions in PARTNER WITH ACADEMIC FOR REVIEW INSTITUTIONS BETA TEST MAKE TESTING AVAILABLE RUN A CLINICAL TRIAL OR PARTNER WITH AN NGO PARTNER WITH GOVERNMENT the community where it operates" O 55% AGREE NEW DEVELOPMENTS ARE NOT TESTED ENOUGH THE NEW FORMULA FOR BUSINESS INNOVATION ENGAGEMENT TRUSTED INNOVATION DISCOVERY + BENEFIT + INTEGRITY DISCOVERY BENEFIT Business brings an unrivaled agility and nimbleness, a Benefit is twofold: personal and societal, referring to the trust placed in companies that multi-stakeholder and often global view, founded in specific expertise no other institution can bring. address individual needs or challenges, as well as larger, macro-issues facing society. INTEGRITY ENGAGEMENT Attributes that build trust in any company, chiefly having A ethical business practices, managing risk, treating employees well and operating responsibly as a good corporate citizen. The multiplier factor: the transparency and third-party validation that is integral to innovation. Making test results publically available for review and partnering with other institutions all increase trust when implementing new developments. Edelman trustbarometer EDELMAN.COM/TRUST2015 2015 I ANNUAL GLOBAL STUDY

2015 Edelman Trust Barometer

shared by EdelmanPR on Jan 20
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Edelman's 15th annual exploration of trust surveyed 33,000 people in 27 countries around the world on their trust in government, media, business and NGOs.

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