2015 Digital Marketing Trends – What Opportunities Lie Ahead

DIGITAL MARKETING TRENDS 2015 CONTENT MARKETING MOBILE OPTIMIZATION Content Marketing is said to make an even greater impact in 2015. Money from PPC, SEO and social media will be allocated to content 24 Responsive Websites will be more critical in 2015 Mobile optimization is expected to take a big leap in 2015. Mobile-specific content will be created for mobile phones which incorporates the rules of: Responsive Web Design & Advertisement SOCIAL MEDIA MARKETING 93% of B2B marketers used Content Marketing in 2014 ////I. Social Media Marketing will be recognized as one of the pillars of marketing. In 2015. it is expected to be used as a solid and effective distribution platform said they considered their Content Marketing strategy effective 42% 90% of organizations market using content You Tube 8+ in SOCIAL PAYMENTS Small businesses will highly benefit from a 'one click payment' option from social media websites. Apps such as Twitter allow businesses to sell their 88% products instantly and directly on the user's newsfeed without leaving the 11 stressing on B2C interaction 11 Highly of marketers will use Linkedln app as a solid B2B marketing platform 42% of marketers plan to increase using Instagram this year Instagram has over 200 PAY Million Users The app will be essential to businesses as the preferred image-sharing platform /////// ///// REPURPOSE MARKETING { } REINVENT NATIVE ADVERTISING EMAIL It is expected that content from emails will be repurposed and will now be featured as friendly downloadable PDFS, eBooks and Whitepapers Native Advertising will be reinvented. It will shift from being solely promotional content to more relevant content 24 Native advertising will gain more importance SOURCES http://www.forbes.com/sites/jaysondemers/2014/11/19/the-top-7-social-media-marketing-trends-that-will-dominate-2015/ http://www.forbes.com/sites/jaysondemers/2014/08/25/the-12-essential-elements-of-high-quality-content http://www.freepik.com/ http://www.huffingtonpost.com/jeremy-wilson/advertis ing-and-tech-tren_I_b_6056884.html?utm_hp_ref=business&ir=Business http://www.iab.net/media/file/B2BResearch2014.pdf http://news.hultedu/2014/1I/what-will-2015-bring-for-digital-marketing SYNDACAST %24