2014 World Cup Audience Viewing Habits

2014 FIFA World CupTM Audience Viewing Habits jresearch Inow LIVE How Recorded Audience Avoided Outcomes VS. ● Recorded Only live/real time 74% 47% 40% 37% 34% Only recorded/ 1 not real time 2% Avoided social media Avoided certain websites Warned family or friends not to tell Not watched TV Both live and recorded 23% 6 IN 10 88% found out scores before watching recorded games BUT watched anyway Data from 4,007 members of Research Now MobileM panel, July 2014. ©2014 FIFA World Cup. All rights reserved