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2014 Holiday Shopping Trends

2014 HOLIDAY For Marketers Shopping Trends Holiday Season is sooner than you think Kmart released 40% of those surveyed say they will start holiday shopping before a holiday ad over 100 days before Christmas (for the second year in a row) November 49% of consumers said they will shop online earlier than they did last year Consumers have tight budgets this year Only 20% of consumers plan to spend more than $700 on holiday shopping this year Down from 22% last year Last year, electronics and computer products were discounted an average of 35% People expect heavy discounts Black Friday & CyberMonday 12.3 billion was the overall in- store sales for Thanksgiving and Black Friday 2013 The #1 Days for In- store and Online Sales Up 2.3% from 2012 In 2013, there were $1.964 billion in overall online sales 40% of 25-34 year olds planning to take part in the sales this year Up over 18.5%fo SALE from 2012 SALE ttht SALE 28% of consumers plan to spend more than 50% of their total holiday shopping budgets Nov. 28 – Dec. 1 2014 Popular Gifts According to a survey conducted by the Shullman Research Čenter which polled affluent adults about their spending plans for the holidays. 52% Video Games 36% Gift Cards 31% Toys 2014 Popular Shopping Venues Online- only store 71% Discount Store 55% Online Shopping 36% of shoppers said they plan to shop more online this year You Tube Time spent on digital has increased by 2+ hours in the past 3 years Before making a purchase, shoppers referenced 12 sources of information 64% said the video site is the most influential channel for making shopping decisions Free shipping deemed the second-most Digital interactions influence important factor for shoppers when purchasing online 44%want the ability to buy online and pick up their purchases in a store 36 cents of every $ spent in the retail stóre Smartphone Trends 84% of store visitors use their mobile devices before or during a shopping trip. ull 1 in 3 use their smartphone to find info they need rather than ask an employee 2013 mobile sales reached 21.8% of total online sales - an increase of nearly 43% from 2012 Splashscore identifies influential consumers who already engage their friends around topics rélevant to your brand and activates them to delíver powerful branded content on Facebook and Twitter. Sources: http://content.time.com/time/business/article/0,8599,1942935,00.html http://www.thinkwithgoogle.com/articles/five-holiday-shopping-trends-marketers-should-watch.html http://blogs.hbr.org/2014/09/most-adults-dont-mind-4-months-of-christmas-ads/ http://time.com/money/3273765/kmart-christmas-ad-layaway/ http://www.businessinsider.com/2013-black-friday-stats-2013-12 http://time.com/money/3422663/holiday-shopping-season-trends/ http://retailtouchpoints.com/topics/shopper-experience/34-of-consumers-plan-to-spend-more-this-holiday-season http://www.mediapost.com/publications/article/235141/holiday-shopping-plans-are-generations-apart.html http://www.cmo.com/articles/2014/5/6/Mind Blowing Stats Online Shopping.html Want to learn more? Contact: [email protected] Splashscore

2014 Holiday Shopping Trends

shared by BrieShell47 on Oct 07
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It’s almost the most magical time of the year – holiday shopping season. Take a look at this year’s holiday shopping trends so you can start preparing your holiday marketing campaign. Merry Marketing!

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