In traditional business, the ‘bottom line’ refers to the sum of revenue minus expenses, which is either a "loss" if negative, or a "profit" if positive. I would like to redefine this paradigm by ...
converging it with three additional pillars: net impact, net happiness and net connection. Yes, it is absolutely awesome to make money and it affords us with the opportunity to do the things we desire, but I believe life as a whole is much more extensive and special than that. As a result, I would like to introduce you to the quadruple bottom line: People, Passion, Planet and Profit.
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