2014 Black Friday Observations

Thanksgiving & Black Friday Infographic 2014 forewards THANKSGIVING BLACK FRIDAY Nov. 1-28 15% $22,696 Millions 2014 $19,795 Millions 2013 According to comScore online spending in November 1-28 (before Thanksgiving) was up 15% versus 2013. 32% Thanksgiving Day (Nov. 27, 2014) $1,009 Millions 2014 $766 Millions 2013 Thanksgiving saw a significant spending increase of 32% surpassing $1 billion spent online for the first time ever. 26% Black Friday (Nov. 28, 2014) $1,505 Millions 2014 $1,198 Millions 2013 Black Friday continued the trend with a 26% increase to over $1.5 Billion in online sales this year. The Holiday Referral From the 4 day period of Nov 28 - Dec 1 Forewards saw a 16% referral conversion rate 35% increase from 30% - 35% across all programs. Referral traffic and sales were also significantly 4 days up, with store seeing on average 2 weeks worth of 2 weeks new visitors AND sales in just 4 days. Created by Sources forewards 1. comScore http://www.comscore.com/Insights/Press-Releases/2014/11/Thanksgiving-and- Black-Friday-See-Online-Buying-Bonanza-as-Both-Days-Surpass-1-Billion-in- Desktop-Spending @ForewardsApp on twitter ForewardsApp.com 2. Forewards http://forewardsapp.com/