The 2014 B2B Social Media Landscape

B2B Marketing The 2014 B2B Social Media Landscape B2B Marketing's 2014 Social Media Benchmarking Report offers a detailed examination of social trends and activities in B2B organisations. MOST USED PLATFORMS in You Tube Respondents claiming brand presence on the platform BEST PERFORMING CONTENT 1. VIDEO 00000 000 000000000000 000000000000 00000000 2. WRITTEN COPY 3. IMAGES PLATFORMS GENERATING MOST REVENUE in 10 20 30 40 50 60 70 BEST PLATFORM FOR BOOSTING BRAND AWARENESS in 3. DEGREE TO WHICH MARKETERS CAN DEMONSTRATE ROI Some of the time Rarely or not at all Completely or most of the time Don't know 44% 34% 16% HOW IMPORTANT IS SOCIAL MEDIA? Limited or of no importance 8% - Critical 14% Some importance 30% Important 48% WHO POSTS ON SOCIAL CHANNELS? 75% 27% 21% MARKETING EXPERTS IN SENIOR TEAM THE COMPANY MANAGEMENT TEAM KEY CHALLENGES DIFFICULTY PROVING ROI LACK OF TIME LACK OF STRATEGIC PLANNING LACK OF UNDERSTANDING OF SOCIAL MEDIA LACK OF AUDIENCE LACK OF BUDGET 13% 8% OTHER 3% NO CHALLENGES IN ASSOCIATION WITH Circleresearch FRESH PERSPECTIVE 2. %17 23%