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2013's Booming Trend of Mobile Commerce

PERCEPTION SYSTEM

WE PERCEPT VISION



2013's Booming Trend of Mobile Commerce



The trend of Mcommerce has been increasing among the people as it makes human activity simpler. 2013's trend of mobile commerce that shown figures of activity done with mobile device.



MEDIA IS NOW CONSUMED ON-SCREEN



90% of all media interactions are screen based

90% of all media interactions are screen based

10% of all media interactions are non-screen based



A LARGE PROPORTION OF CONSUMERS' DAYS ARE SPENT IN FRONT OF A SCREEN



4.4 hrs of leisure time are spent in front of a screen



AVERAGE NUMBER OF MINUTES SPENT PER MEDIA INTERACTION



Our time online is spread between 4 primary media devices



43 Television

39 Computer

30 Tablet

17 Smartphone



PERCENT OF PEOPLE WHO USE SCREEN SEQUENTIALLY TO COMPLETE SPECIFIC ACTIVITIES



Browsing the Internet 81%

Social Networking 72%

Shopping Online 67%

Searching for Info 63%

Managing finances 46%

Planning a trip 43%

Watching a video 43%



SMARTPHONE AE WITH US BOTH AT HOME AND ON-THE-GO



38% of our media interactions occur on a smartphone



60% At home

40% Out of home



TABLET ARE USUALLY OUR AT-HOME COUCH COMPANIONS



9% of our media interactions occur on a tablet



79% At home

21% Out of home



SMARTPHONES PLAY A PERSONAL ROLE IN CONSUMER'S LIVES



"My phone... I consider it my personal device, my go-to device. It's close to me, if i need that quick, precise feedback." -Jamie



SMARTPHONES ARE THE MOST COMMON STARTING POINT FOR SEQUENTIAL ACTIVITIES



Sequential activities started on a smartphone



Social networking 66%

Searching for info 65%

Shopping online 65%

Browsing the internet 63%

Managing finances 59%

Watching a video 56%

Planning a trip 47%



TABLETS HELP US RELAX AND EXPLORE IN A LEISURELY WAY



"When I need to be more in depth, that's when I start using my tablet. The other part of it is where I disconnect from my work life and kind of go into where I want to be at the moment.....I'm totally removed from today's reality. I can't get a phone call, I don't check my email it's my dream world." -Nina



SEARCH IS THE MOST COMMON WAY TO MOVE BETWEEN DEVICES FOR VARIOUS TASKS



How do people move between devices to accomplish a task...



Searching for info

Search again on the second device 63%

Navigate directly to the site 52%

Email a link to themself 49%



Browsing the internet

Search again on the second device 61%

Navigate directly to the site 58%

Email a link to themself 45%



Shopping online

Search again on the second device 51%

Navigate directly to the site 48%

Email a link to themself 31%



Watching a video

Search again on the second device 43%

Navigate directly to the site 43%

Email a link to themself 30%



SMARTPHONES ALLOW AT HOME AND ON-THE-GO SHOPPING



At home 59%

Out of home 41%



At home 84%

Out of home 16%



SPONTANEITY PLAYS A MAJOR ROLE IN SHOPPING



81 % of our smartphone shopping occasions are spur of the moment



spur of the moment 81%

planned 19%



spur of the moment 58%

planned 42%



CONSUMERS FIND SHOPPING CONTENT THROUGH A VARIETY OF PATHS



Typed website directly into a browser 36%

Through a search engine 30%

Through email 28%

Previous bookmark 27%

Via social network 25%



Typed website directly into a browser 50%

Through a search engine 36%

Through email 29%

Previous bookmark 24%

Via social network 16%



WE OFTEN MOVE BETWEEN SCREENS WHILE SHOPPING



67% start shopping on one device and continue to another



CONSUMERS TAKE A MULTI-DEVICE PATH TO PURCHASE



65% of sequential shopping occasions are started on a smartphone



65% Smartphone

25% Computer

10% Tablet

2013's Booming Trend of Mobile Commerce

shared by adamwillss on Jul 10, 2013 in Technology

2013's Booming Trend of Mobile Commerce

shared by adamwillss on Jul 10, 2013 in Technology

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The trend of mobile commerce has increased among the people as it makes human activity simpler. Let’s look out this mobile commerce infographic that shown figures of activity done with mobile device.
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