2013 Consumer Gift Cards Survey: Apply These Trends to Increase Your Gift Card Sales

2013 CONSUMER GIFT CARD SURVEY APPLY THESE TRENDS TO INCREASE YOUR GIFT CARD SALES 2$ 59.8% Gift cards accounted for 20% OF ALL HOLIDAY GIFT PURCHASES Gift cards have been the of people wanted to receive gift cards for the holidays in 2012* MOST REQUESTED item on holiday wish lists since 2007* in 2012* WHAT ARE THE BIGGEST BENEFITS OF BUYING GIFTCARDS ONLINE? 2 CONVENIENCE EASE SPEED INIIIII HAVE YOU BOUGHT GIFT CARDS ONLINE BEFORE? 61% - YES 70 60 O 36%- NO 50 40 3% - DON'T KNOW 30 20 10 Responses WHAT GIFT CARD FORMAT DO YOU PREFER TO GIVE? 79% PREFER TO GIVE A PLASTIC CARD 13% PREFER TO GIVE A DIGITAL EMAIL GIFT CARD 4% PREFER TO GIVE A PAPER CERTIFICATE 3% PREFER TO GIVE A CARD/ CERTIFICATE PRINTED FROM A COMPUTER 1% PREFER TOGIVE A TEXT MESSAGE GIFT CARD 79% SAID THEY PREFER TO GIVE A PLASTIC CARD 67% SAID THEY PREFER TO RECEIVEA PLASTIC CARD WHAT GIFT CARD FORMAT DO YOU PREFER TO RECEIVE? 8% PREFER TO RECEIVE A GIFT CARD/ CERTIFICATE PRINTED FROM THE COMPUTER 67% PŘEFER 19% PREFER TORECEIVE A DIGITAL EMAIL GIFT CARD 4% PREFER TORECEIVE A PAPER CERTIFICATE 3% PREFER TORECEIVE A DIGITAL TEXT MESSAGE GIFT CARD TO RECEIVE PLASTIC CARD WHEN YOU REDEEM GIFT CARDS, DO YOU MOSTLY. 65% SPEND OVER THE GIFT CARD AMOUNT 21% LEAVE THE CARD WITH A BALANCE 14% SPEND EXACTLY THE GIFT CARD AMOUNT 65% SAIDTHEY SPEND OVER THE GIFT CARD AMOUNT HOW MANY GIFTCARDS DO YOU GET FROM YOUR EMPLOYER PER YEAR? 10 20 30 40 50 60 None 1-2 3-5 5-10 I Don't Know WHAT'STHE WORST THING ABOUT GETTING GIFTCARDS? #1 # 2 # 3 TOO IMPERSONAL NOT LIKING THE BUSINESS NOTHING BAD WHICHONEOF THESEGIFTCARDPROMOTIONSIS THE MOST APPEALING TO YOU? Get a $50 for $45 (54%) Buy a $50 Gift Card, get a $5 one for free (19%) Spend $50 in Gift Cards, get 10% off your entire gift card order (15%) Other (12%) WHAT'STHE WORST THING ABOUT GIVING GIFTCARDS? #1 # 2 #3 IMPERSONAL GIFT WONDERING IF GIFTEE USEDCARD NOTHING BAD WHATTIMEOF YEAR DO YOUMOSTLYBUY GIFTCARDS? 36%- CHRISTMAS TIME 36% 13% -THE HOLIDAY SEASON 13% 9% 9% - ALL YEAR 8% O 8% - BIRTHDAYS 4%-NEW YEARS 19% 30%- OTHER BIGGEST CONCERN BUYING GIFT CARDS ONLINE? #1 SECURITY GIFT CARD NOT SENTORRECEIVED #2 #3 TECHNICAL ISSUES WHAT BRAND OF SMART PHONE DO YOUUSE? 33%-HAVE ANANDROID 30%- HAVE AN IPHONE 32%-DON'T HÃVEA SMART PHONE WHICHDELIVERY METHOD WOULD YOUPREFER WHENBUYING GIFTCARDS ONLINE? 62% WANT MERCHANT TO MAIL A PHYSICAL GIFT 32% WANT TO RECEIVE IT DIGITALLY 6% WANT ANOTHER METHOD SOURCES HTTP://WWW.KINETICAMEDIA.COM/ HTTP://WWW.USEGIFTCARDS.ORG/ HTTP://WWW.GIFTCARDGRANNY.COM/STATISTICS/ THIS SURVEY WAS CONDUCTED NOVEMBER 2013-JANUARY 2014 OVER 700 PEOPLE WERE POLLED FOR MORE INFO GO TO GIFT CARD MARKETINGSYSTEM.COM