While 2011 may have been the “Year of Mobile,” we will go further next year. Consumers are expanding their uses of social media to more devices and incorporating it into daily tasks, and we, as marketers must follow. That is why 2012 needs to be, and will be, the “Year of Integration.”
We witnessed vast improvements in communication methods, technology, and business strategies this year. However, these changes are not complete. Currently we talk about mobile, social media, marketing, public relations, advertising, e-mail, etc. as if they are separate entities, each operating in their own silo.
If we do not learn to harness the power of integration in the coming year, our tactics and strategies will reach stagnant and ineffective levels, leading to decreased results for clients.