2012 - The Value of Mobile Payments Infographic [powered by Cashlog]

2012: THE VALUE OF MOBILE PAYMENTS cashiog Pay by Mobile THE OPPORTUNITY By 2014, mobile internet usage will exceed desktop usage Mobile Purchases Were Made: 0% 25% 50% 8% 39% Directly to mobile phone bill 20% 21% Using a retailer's payment service Using an online payments Using a credit card service Top Purchases Using Cell Phone: 0O0 O00 45% By 2020 there will be 10 billion mobile connected devices Entertainment Items Electronics Clothing or Apparel Credit Card 1234 5678 9012 J. SMITH 12/12 28% Between 2010 & 2015, mobile commerce is forecast to rise almost 4,800% to $119bn Wireless/Phone Services Travel Office Supplies $240bn $670bn Value of mobile Forecast for mobile transactions in 2010 transactions in 2015 USAGE OF CELL PHONE TO PAY Have you ever purchased something with a mobile phone? NO - 29% YES - 71% Why? Why? Don't trust the 27% 44% Convenience security Unreliable 25% 37% Entertainment reception Cannot find item 18% 14% Saw a bargain Too difficult or have no need Advertising 15% 13% Had a previous bad experience Cannot buy what I want Trusted the brand or recommended by a friend 12% 12% 10% 9% Impulse decision Don't have a credit card Unaware it 6% 7% was possible The growth of mobile commerce makes mobile payments the next big thing! TWO WAYS TO PAY Mobile payments can replace cash, cheque or credit card transactions, and can be used for a wide range of services and digital or physical goods Direct Mobile Billing Near Field Communication SIMPLE UNCOMMON - Payment is instantaneous SEAMLESS - Compatible only with selected smartphones UNADAPTABLE - Zero complexity; wide compatibility SECURE Restricted to in-store purchases UNPROVEN - Has yet to convince a mass audience - No cards or logins to compromise 75% 1.75% In 2011, there were 3.05 billion SMS-enabled handsets, accounting for 75% of all devices In 2011, there were 7 million NFC-enabled handsets, accounting for 1.75% of all devices cashlog www.cashlog.com Buy online with your mobile. Try it now! Sources: Gigaom / Cap Gemini / Google Think Mobile / MEF / Wikipedia / Comscore / Morgan Stanley / Juniper 2012: THE VALUE OF MOBILE PAYMENTS cashiog Pay by Mobile THE OPPORTUNITY By 2014, mobile internet usage will exceed desktop usage Mobile Purchases Were Made: 0% 25% 50% 8% 39% Directly to mobile phone bill 20% 21% Using a retailer's payment service Using an online payments Using a credit card service Top Purchases Using Cell Phone: 0O0 O00 45% By 2020 there will be 10 billion mobile connected devices Entertainment Items Electronics Clothing or Apparel Credit Card 1234 5678 9012 J. SMITH 12/12 28% Between 2010 & 2015, mobile commerce is forecast to rise almost 4,800% to $119bn Wireless/Phone Services Travel Office Supplies $240bn $670bn Value of mobile Forecast for mobile transactions in 2010 transactions in 2015 USAGE OF CELL PHONE TO PAY Have you ever purchased something with a mobile phone? NO - 29% YES - 71% Why? Why? Don't trust the 27% 44% Convenience security Unreliable 25% 37% Entertainment reception Cannot find item 18% 14% Saw a bargain Too difficult or have no need Advertising 15% 13% Had a previous bad experience Cannot buy what I want Trusted the brand or recommended by a friend 12% 12% 10% 9% Impulse decision Don't have a credit card Unaware it 6% 7% was possible The growth of mobile commerce makes mobile payments the next big thing! TWO WAYS TO PAY Mobile payments can replace cash, cheque or credit card transactions, and can be used for a wide range of services and digital or physical goods Direct Mobile Billing Near Field Communication SIMPLE UNCOMMON - Payment is instantaneous SEAMLESS - Compatible only with selected smartphones UNADAPTABLE - Zero complexity; wide compatibility SECURE Restricted to in-store purchases UNPROVEN - Has yet to convince a mass audience - - No cards or logins to compromise 75% 1.75% In 2011, there were 3.05 billion SMS-enabled handsets, accounting for 75% of all devices In 2011, there were 7 million NFC-enabled handsets, accounting for 1.75% of all devices cashlog www.cashlog.com Buy online with your mobile. Try it now! Sources: Gigaom / Cap Gemini / Google Think Mobile / MEF / Wikipedia / Comscore / Morgan Stanley / Juniper 2012: THE VALUE OF MOBILE PAYMENTS cashiog Pay by Mobile THE OPPORTUNITY By 2014, mobile internet usage will exceed desktop usage Mobile Purchases Were Made: 0% 25% 50% 8% 39% Directly to mobile phone bill 20% 21% Using a retailer's payment service Using an online payments Using a credit card service Top Purchases Using Cell Phone: 0O0 O00 45% By 2020 there will be 10 billion mobile connected devices Entertainment Items Electronics Clothing or Apparel Credit Card 1234 5678 9012 J. SMITH 12/12 28% Between 2010 & 2015, mobile commerce is forecast to rise almost 4,800% to $119bn Wireless/Phone Services Travel Office Supplies $240bn $670bn Value of mobile Forecast for mobile transactions in 2010 transactions in 2015 USAGE OF CELL PHONE TO PAY Have you ever purchased something with a mobile phone? NO - 29% YES - 71% Why? Why? Don't trust the 27% 44% Convenience security Unreliable 25% 37% Entertainment reception Cannot find item 18% 14% Saw a bargain Too difficult or have no need Advertising 15% 13% Had a previous bad experience Cannot buy what I want Trusted the brand or recommended by a friend 12% 12% 10% 9% Impulse decision Don't have a credit card Unaware it 6% 7% was possible The growth of mobile commerce makes mobile payments the next big thing! TWO WAYS TO PAY Mobile payments can replace cash, cheque or credit card transactions, and can be used for a wide range of services and digital or physical goods Direct Mobile Billing Near Field Communication SIMPLE UNCOMMON - Payment is instantaneous SEAMLESS - Compatible only with selected smartphones UNADAPTABLE - Zero complexity; wide compatibility SECURE Restricted to in-store purchases UNPROVEN - Has yet to convince a mass audience - - No cards or logins to compromise 75% 1.75% In 2011, there were 3.05 billion SMS-enabled handsets, accounting for 75% of all devices In 2011, there were 7 million NFC-enabled handsets, accounting for 1.75% of all devices cashlog www.cashlog.com Buy online with your mobile. Try it now! Sources: Gigaom / Cap Gemini / Google Think Mobile / MEF / Wikipedia / Comscore / Morgan Stanley / Juniper 2012: THE VALUE OF MOBILE PAYMENTS cashiog Pay by Mobile THE OPPORTUNITY By 2014, mobile internet usage will exceed desktop usage Mobile Purchases Were Made: 0% 25% 50% 8% 39% Directly to mobile phone bill 20% 21% Using a retailer's payment service Using an online payments Using a credit card service Top Purchases Using Cell Phone: 0O0 O00 45% By 2020 there will be 10 billion mobile connected devices Entertainment Items Electronics Clothing or Apparel Credit Card 1234 5678 9012 J. SMITH 12/12 28% Between 2010 & 2015, mobile commerce is forecast to rise almost 4,800% to $119bn Wireless/Phone Services Travel Office Supplies $240bn $670bn Value of mobile Forecast for mobile transactions in 2010 transactions in 2015 USAGE OF CELL PHONE TO PAY Have you ever purchased something with a mobile phone? NO - 29% YES - 71% Why? Why? Don't trust the 27% 44% Convenience security Unreliable 25% 37% Entertainment reception Cannot find item 18% 14% Saw a bargain Too difficult or have no need Advertising 15% 13% Had a previous bad experience Cannot buy what I want Trusted the brand or recommended by a friend 12% 12% 10% 9% Impulse decision Don't have a credit card Unaware it 6% 7% was possible The growth of mobile commerce makes mobile payments the next big thing! TWO WAYS TO PAY Mobile payments can replace cash, cheque or credit card transactions, and can be used for a wide range of services and digital or physical goods Direct Mobile Billing Near Field Communication SIMPLE UNCOMMON - Payment is instantaneous SEAMLESS - Compatible only with selected smartphones UNADAPTABLE - Zero complexity; wide compatibility SECURE Restricted to in-store purchases UNPROVEN - Has yet to convince a mass audience - - No cards or logins to compromise 75% 1.75% In 2011, there were 3.05 billion SMS-enabled handsets, accounting for 75% of all devices In 2011, there were 7 million NFC-enabled handsets, accounting for 1.75% of all devices cashlog www.cashlog.com Buy online with your mobile. Try it now! Sources: Gigaom / Cap Gemini / Google Think Mobile / MEF / Wikipedia / Comscore / Morgan Stanley / Juniper 2012: THE VALUE OF MOBILE PAYMENTS cashiog Pay by Mobile THE OPPORTUNITY By 2014, mobile internet usage will exceed desktop usage Mobile Purchases Were Made: 0% 25% 50% 8% 39% Directly to mobile phone bill 20% 21% Using a retailer's payment service Using an online payments Using a credit card service Top Purchases Using Cell Phone: 0O0 O00 45% By 2020 there will be 10 billion mobile connected devices Entertainment Items Electronics Clothing or Apparel Credit Card 1234 5678 9012 J. SMITH 12/12 28% Between 2010 & 2015, mobile commerce is forecast to rise almost 4,800% to $119bn Wireless/Phone Services Travel Office Supplies $240bn $670bn Value of mobile Forecast for mobile transactions in 2010 transactions in 2015 USAGE OF CELL PHONE TO PAY Have you ever purchased something with a mobile phone? NO - 29% YES - 71% Why? Why? Don't trust the 27% 44% Convenience security Unreliable 25% 37% Entertainment reception Cannot find item 18% 14% Saw a bargain Too difficult or have no need Advertising 15% 13% Had a previous bad experience Cannot buy what I want Trusted the brand or recommended by a friend 12% 12% 10% 9% Impulse decision Don't have a credit card Unaware it 6% 7% was possible The growth of mobile commerce makes mobile payments the next big thing! TWO WAYS TO PAY Mobile payments can replace cash, cheque or credit card transactions, and can be used for a wide range of services and digital or physical goods Direct Mobile Billing Near Field Communication SIMPLE UNCOMMON - Payment is instantaneous SEAMLESS - Compatible only with selected smartphones UNADAPTABLE - Zero complexity; wide compatibility SECURE Restricted to in-store purchases UNPROVEN - Has yet to convince a mass audience - - No cards or logins to compromise 75% 1.75% In 2011, there were 3.05 billion SMS-enabled handsets, accounting for 75% of all devices In 2011, there were 7 million NFC-enabled handsets, accounting for 1.75% of all devices cashlog www.cashlog.com Buy online with your mobile. Try it now! Sources: Gigaom / Cap Gemini / Google Think Mobile / MEF / Wikipedia / Comscore / Morgan Stanley / Juniper 2012: THE VALUE OF MOBILE PAYMENTS cashiog Pay by Mobile THE OPPORTUNITY By 2014, mobile internet usage will exceed desktop usage Mobile Purchases Were Made: 0% 25% 50% 8% 39% Directly to mobile phone bill 20% 21% Using a retailer's payment service Using an online payments Using a credit card service Top Purchases Using Cell Phone: 0O0 O00 45% By 2020 there will be 10 billion mobile connected devices Entertainment Items Electronics Clothing or Apparel Credit Card 1234 5678 9012 J. SMITH 12/12 28% Between 2010 & 2015, mobile commerce is forecast to rise almost 4,800% to $119bn Wireless/Phone Services Travel Office Supplies $240bn $670bn Value of mobile Forecast for mobile transactions in 2010 transactions in 2015 USAGE OF CELL PHONE TO PAY Have you ever purchased something with a mobile phone? NO - 29% YES - 71% Why? Why? Don't trust the 27% 44% Convenience security Unreliable 25% 37% Entertainment reception Cannot find item 18% 14% Saw a bargain Too difficult or have no need Advertising 15% 13% Had a previous bad experience Cannot buy what I want Trusted the brand or recommended by a friend 12% 12% 10% 9% Impulse decision Don't have a credit card Unaware it 6% 7% was possible The growth of mobile commerce makes mobile payments the next big thing! TWO WAYS TO PAY Mobile payments can replace cash, cheque or credit card transactions, and can be used for a wide range of services and digital or physical goods Direct Mobile Billing Near Field Communication SIMPLE UNCOMMON - Payment is instantaneous SEAMLESS - Compatible only with selected smartphones UNADAPTABLE - Zero complexity; wide compatibility SECURE Restricted to in-store purchases UNPROVEN - Has yet to convince a mass audience - - No cards or logins to compromise 75% 1.75% In 2011, there were 3.05 billion SMS-enabled handsets, accounting for 75% of all devices In 2011, there were 7 million NFC-enabled handsets, accounting for 1.75% of all devices cashlog www.cashlog.com Buy online with your mobile. Try it now! Sources: Gigaom / Cap Gemini / Google Think Mobile / MEF / Wikipedia / Comscore / Morgan Stanley / Juniper