2012 SXSW Infographic and Trends Report

SX SW Interactive Trends Report Here at Agency Entourage, we return from SXSW every year discussing the trends and debating what will be the next big thing. Let the numbers speak. attendance 2009 10,741 @sxsw mentions 2364 average tweets / day 36,000 emerging trend TWITTER GREW FROM <500.000 USERS IN 2007 TO 8 MILLION USERS IN 2009 attendance 2010 14,275 @sxsw mentions 8,797 check-ins a day 347,000 FOURSQUARE'S RECORD BREAKING NUMBER emerging trend LOCATION C2 BASED SERVICES GO V Thanks to everyane at SXSW, Foursquare had a record-breaking number of check-ins, at 347,000 in a day. V Foursquare earned more that 38,000 mentions on social channels at its peak directly after the 2010 SXSW conference V Gowalla was also successful and took home a 2010 SXSW Web Award attendance 2011 19,364 @sxsw mentions 12,329 group me messages 2 MILLION 65% OF #SXSW STREAM emerging trend GROUP TEXTING "ALSO THE FIRST YEAR IPHONE ALLOWED GROUP TEXT V GroupMe dominated people's #SXSW Twitter streams in the group messag- ing class with 65 percent of the mentions. V GroupMe says that it distributed more than 2 million messages just to SXSW-related groups since the beginning of the conference that year. V This is also the year the iPhone allowed group texting. attendance 2012 24,569 @sxsw mentions 29,763 ABOUT 2.5X LAST YEAR (MARCH 9TH-13TH) emerging trend EO MOBILE PAYMENTS ISIS WHAT WE SAW AT SXSW AND WHAT WE PREDICT FOR 2012 *OUR 2012 EMERGING TECHNOLOGY PICK BROUGHT TO YOU BY INFOGRAPHIC DESIGN BY COntourage AGENCY 3C STEADFAST -CREATIVE- ICONS FROM STEEDICONS AND FONTS FROM LOST TYPE