2012 Outdoor Industry

$730 BILLION What Recession? I BET YOU DIDN'T KNOW THIS Total National Economic Contribution of Outdoor Recreation The outdoor recreation economy grew approximately ABOUT ANNUALLY between 2005 & 2011 this during an economic recession when many sectors OUTDOOR of outdoor participants say the economy impacts how often they participate in outdoor activities RECREATION contracted. OVER MOST POPULAR ACTIVITIES among young people in terms of overall 3/4 ON A SIDE NOTE ... of Americans participate in active outdoor reereation each year. participation. on bicycle-based recreation in one year than the total box office draw for Titanic, the top TIMES grossing movie of all time, AMERICANS 88 RUNNING More Americans X2 kayak, canoe & raft than play soccer. Studies estimate that physically inactive individuals have BIKING The number of Americans who participate in bicycling is double the population of Canada. 24% 67% HIGHER of participants are ages health-care costs than active individuals. MORE CAMPING 25 AND OLDER more americans CAMP than play basketball. BIRDWATCHING TRIATHALONS HIKING SKATEBOARDING O are among the top five favorite activities as measured by frequency. Birdwatching, who knew? Americans spend more on bicycling gear and trips ($81 billion) than they do on airplane tickets and fees ($51 billion). The Active Outdoor FISHING Recreation Economy employs MORE more Americans than Wal-Mart, the world's largest private employer. NONRETSNO Annual participants in snow-based recreation is more than double the combined annual attendance for NASCAR's two premier series. More Americans owe their jobs to snow-based recreation than there are physicians and surgeons. **....................................... 82% So, GO OUTSIDE. of outdoor participants plan to spend more time participating outdoors. designed and curated by // OLIVIA O. SCARBOROUGH *arraecreative PRESENTED BY // active junkų EconomyReport2o p tpwwwoutdoorindustryor