2012 Mother's Day Spending

Mother's Day is Sunday, May 13, 2012 Is your Mom Getting Pampered this other's Day? This year, consumers expect to spend an average $152.52 of (up 8% from 2011 and the highest it has been in the past 5 years.) An Estimated Total of $18.6 Billion is spent in the US for Mother's Day. 86.5% of the US celebrates the holiday. Moms in the S OUTH are getting some extra pampering. $115.62 $163.21 $163.22 $166.41 Over half of the shoppers have not purchased Gifts as of May 1st. 10 11 12 13 14 15 16 17 18 19 20 21 13% buy 1 month ahead 12% buy 3 weeks ahead 23 24 25 26 27 28 MAY 29 30 3 27% buy 2 weeks ahead 30% buy 1 week ahead 10 11 12 18% buy 48 hours ahead 13 Men spend more on Mother's Day than Women. And young professionals are spending the most. $189.74 O$187.84 18-24/yo $117.42 O$216.75 25-34/yo O$179.67 34-44/yo O$130.87 45-54/yo O$115.81 55-64/yo o $89.95 65+ lyo to: Mom What do Who do they they plan on spending the money on? plan to buy a Mother's Day gift for this year?) grandmother 8.2% mother 64.5% Greeting Card Flowers percent purchased amount spent 82.7% $7.74 64.4% $27.17 wife sister 22.4% 8.4% Special Outing 54.3% Gift Card percent purchased 40.4% $37.32 amount spent $51.18 Clothing and/or Accessories Jewelry 31.2% other relative Other daughter percent purchased amount spent 32.8% 25.7% $40.31 $97.19 $26.57 10.5% 10.1% House Wares or Books or CDs Spas, facials, etc Gardening Tools Electronics percent purchased amount spent 18.8% $36.15 18.1% $36.15 21.4% 12.7% $19.13 $104.44 (no one) friend godmother 9.4% 7.6% 2.1% Brought to you by freeshipping.om com" a product of Clarus Marketing Group National Retail Federation: Mothers Day Consumer Spending Survey: April 2012 (nrf.com) Price Grabber: 2012 Mother's Day Shopping Survey: April 2012 (http://www.internetretailer.com/2012/04/24/telling-mom-shes-loved-means-going-online-many-shoppers)