The holiday shopping season is about to start, but the question remains, how you will shop during this hectic time. Are you planning to save money on gifts? Do you have a holiday shopping budget? On the other hand, are you simply going to follow what others do? Based on a National Retail Federation’s survey, Americans shop in many different ways at online and land-based stores. Many factors affect this shopping trend such as the type of gifts, retailers used, and personal finances. However, even with the current slow economy, many intend to buy their loved ones gifts. It’s estimated that consumers will spend over $500 billion on the 2012 Holiday Season.