2012 Gamer Demographics

2 GAMERGIRLPINUPS.COM GENDER OF GAME PLAYERS FEMALE 47% MALE 53% % OF U.S HOUSEHOLDS THAT OWN A CONSOLE AGES OF GAME PLAYERS 49% UNDER 18 18-35 AVERAGE AGE OF GAME PLAYERS 0% 32% 31% % OF MALES 17- % OF FEMALES 18+ 30 IN THE GAMER POPULATION IN THE GAMER POPULATION 37% AVERAGE AGE OF FREQUENT GAME PURCHASER ABOVE 36 49% 35 1 30 35 12 % OF GAMERS THAT USE THEIR CONSOLE FOR OTHER MEDIA 40% 20% 62% 17% AVERAGE # OF YEARS GAMERS HAVE BEEN PLAYING 40% 12 Н WATCH MOVIES 20% LISTEN TO MUSIC GAMERS THAT PLAY WITH 23 OTHERS, IN-PERSON OR ONLINE 17% 62% WATCH TV INFORMATION FROM ENTERTAINMENT SOFTWARE ASSOCIATION CAMER