The 2011 State of Social Media and Web Analytics in Higher Education

higheredexperts: THE STATE OF SOCIAL MEDIA AND WEB ANALYTICS IN HIGHER ED Google Analytics 2 01 1 96% nost popula ANALYTICS TOOLS 13 96% 7 OUT OF 10 SPEND LESS THAN TRACK 49% You Tube LOG bitly 32% 27% 2HRS/ WEEK WEB TRAFFIC FILES 16% 4% DON'T How do higher ed institutions use insights from Analytics? 0% 13% 21% 24% 32% 41% 74% 100% Don't use them at all To request bigger budgets To optimize social media To To optimize email To improve website optimize online ads marketing What metrics do colleges track? What conversions are tracked? 85% TRACK VISITS & PAGE VIEWS 66% TRACK REFERRING WEBSITES A 54% TRACK BOUNCE RATES O 59% TRACK FACEBOOK LIKES 49% WANT TO 50% WANT TO TRACK 40% WANT TRACK TO TRACK 46% TRACK TWITTER FOLLOWERS 35% 34% 19% 41% TRACK YOUTUBE VIEWS TRACK TRACK TRACK Source: The State of Social Media and Web Analytics in Higher Ed Survey Report - July 2011 (n= 358 ) http://higheredexperts.com/analytics2011 - Infographic designed by @stewartfoss ONLINE APPLICATIONS ON LINE INQUIRIES ONLINE DONATIONS